Digital Marketing Specialist

Scalevel; Thiruvananthapuram; On-site; INR 500,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Professional growth opportunities

Supportive team environment

Job summary

A digital marketing agency in Thiruvananthapuram is seeking a Digital Marketing Specialist to manage Google Ads campaigns. The ideal candidate should have 2-4 years of experience, strong analytical skills, and a bachelor's degree in Marketing or Business. This position offers a competitive salary, performance incentives, and opportunities for professional growth in a supportive team environment.

Qualifications

• 2–4 years of experience managing Google Ads campaigns.
• Strong understanding of PPC, SEM, and performance marketing.
• Certification in Google Ads is preferred.

Responsibilities

• Plan, create, and manage high-performing Google Ads campaigns.
• Conduct keyword research and competitor analysis.
• Monitor campaign performance and optimize bids.

Skills

Google Ads management

PPC and SEM knowledge

Analytical skills

Problem-solving

Good communication

Education

Bachelor’s degree in Marketing or Business

Tools

Google Ads

Job description

Overview

We are looking for a Digital Marketing Specialist with strong hands-on experience in Google Ads to join our growing team. The ideal candidate will be passionate about performance marketing, data-driven strategies, and driving measurable results.

Responsibilities

• Plan, create, and manage high-performing Google Ads campaigns (Search, Display, Video, and Shopping).
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor campaign performance, optimize bids, and improve ad quality scores.
• Track and report campaign KPIs, ROI, and performance insights.
• Collaborate with the content and design team to create compelling ad creatives.
• Stay updated with the latest Google Ads trends, tools, and best practices.

Requirements

• 2–4 years of proven experience managing Google Ads campaigns.
• Strong understanding of PPC, SEM, and performance marketing.
• Certification in Google Ads (preferred).
• Excellent analytical, problem-solving, and reporting skills.
• Good communication skills in English (Hindi is a plus).
• Bachelor’s degree in Marketing, Business, or a related field.
• Competitive salary + performance incentives
• Opportunity to work with diverse clients and industries
• Professional growth with continuous training
• Supportive team and dynamic work environment