Digital Marketing Lead

Saaki Argus & Averil Consulting; Chennai District; On-site; INR 5,000,000 - 7,000,000; Full time

Job summary

Saaki Argus & Averil Consulting, Chennai-based Education Institution, seeks a Digital Marketing Head to lead paid campaigns across Facebook and Google while managing an annual ad spend of 10-15 Crores.

The role focuses on driving leads, ROI, and scaling campaigns with strategy, budgeting, team leadership, testing, analytics, and funnel optimization at the core.

Ideal candidates have 8+ years in performance marketing and hands-on expertise with Meta Ads Manager and Google Ads.

Qualifications

• Proven experience managing high-budget campaigns (10 Cr+ annually).
• Hands-on expertise in Meta Ads Manager and Google Ads (Search, Display, Video).
• Deep understanding of conversion tracking, pixel setup, and attribution models.

Responsibilities

• Develop and execute data-driven performance marketing strategies for Facebook and Google to drive leads, sales, and ROI.
• Plan, launch, optimize, and scale campaigns across Search, Display, YouTube, and Meta platforms.
• Own and optimize an annual ad spend of 10-15 Cr with focus on CPL, CAC, ROAS.
• Build and lead a high-performance team of digital marketers and analysts.
• Collaborate with design/content teams to create conversion-focused creatives and landing pages.
• Use Google Analytics, Data Studio, and dashboards to produce actionable performance insights.
• Improve funnel conversion rates by aligning with sales and product teams.
• Continuously test creatives, audiences, bidding strategies, and landing pages.

Skills

High-budget campaigns

Meta Ads Manager

Google Ads

Conversion tracking

GA4 / GTM

Excel

Analytics

Leadership

Education

Bachelor’s or Master’s in Marketing/Business

Tools

Meta Ads Manager

Google Ads

GA4

GTM

Job description

About Client:

A leading Education Institution.

Job Title:

Digital Marketing Head (Facebook & Google Ads).

Job Overview:

We are seeking a highly skilled and performance-driven Digital Marketing Head to lead our paid marketing strategy across Facebook and Google, managing an annual ad spend of 10 15 Crores. The ideal candidate will be responsible for driving customer acquisition, improving ROI, and scaling digital campaigns for maximum impact and reach.

Key Responsibilities:

• Strategy & Planning: Develop and execute data-driven performance marketing strategies for Facebook Ads (Meta) and Google Ads to drive leads, sales, and ROI.
• Campaign Management: Plan, launch, optimize, and scale campaigns across Search, Display, YouTube, and Meta platforms (FB/Instagram).
• Budget Ownership: Manage and optimize 10 15 Cr in annual ad spend with accountability for CPL, CAC, ROAS, and other key performance metrics.
• Team Leadership: Build and lead a high-performance team of digital marketers, analysts, and creative strategists.
• Creative Strategy: Collaborate with the design and content teams to create compelling ad creatives and landing pages that drive conversion.
• Analytics & Reporting: Use tools like Google Analytics, Data Studio, and platform dashboards to generate actionable insights and performance reports.
• Funnel Optimization: Work closely with sales and product teams to improve conversion rates across the entire funnel from click to customer.
• A/B Testing & Experimentation: Continuously test creatives, audience segments, bidding strategies, and landing pages to optimize performance.

Qualifications & Skills:

• Proven experience managing high-budget digital campaigns ( 10 Cr+ annually).
• Hands-on expertise in Meta Ads Manager and Google Ads (Search, Display, Video).
• Deep understanding of conversion tracking, pixel setup, and attribution models.
• Strong analytical skills with command over tools like GTM, GA4, and Excel.
• Experience in edtech, e-commerce, or B2C subscription-based models is a strong plus.
• Excellent leadership and project management skills.

Preferred Qualifications:

• Bachelor s or Master s in Marketing, Business, or related field.
• Certifications in Google Ads and Meta Blueprint.
• Experience with CRM integrations, lead nurturing, and marketing automation tools.

Location:

Chennai

Experience:

8+ years in performance marketing