Digital Marketing Specialist

NetAmbit; Dadri; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Exposure to high-scale Fintech performance campaigns

Performance-linked growth opportunities

Collaborative team culture

Job summary

A fintech company in India is seeking a Google Ads Executive to drive lead-generation campaigns across Cards, Loans, and Insurance. The ideal candidate has 2–4 years of experience in managing Google Ads with a strong focus on performance metrics. Responsibilities include planning and optimizing campaigns, conducting keyword research, and preparing performance reports. This role offers exposure to high-scale campaigns and opportunities for performance-linked growth within a collaborative team culture.

Qualifications

• 2–4 years of hands-on experience in Google Ads management.
• Mandatory experience in Fintech campaigns – Cards, Loans, Insurance.
• Data-driven mindset with strong optimization & reporting skills.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns.
• Monitor daily performance, budgets, and spend efficiency.
• Prepare weekly & monthly performance reports.

Skills

Google Ads management

PPC strategy

Bidding

Keyword planning

Conversion tracking

Education

Google Ads Certification

Tools

GA4

Google Tag Manager

Job description

Overview

🗓 Working Days: 6 Days a Week

🏦 Industry: Fintech (Cards, Loans & Insurance) – Mandatory

Position : 1

We are looking for a performance-focused Google Ads Executive with strong experience in Fintech lead-generation campaigns. The role demands hands-on expertise in driving high-quality leads, optimizing CPL/CPA, and scaling ROI-driven campaigns across Cards, Loans, and Insurance verticals.

Responsibilities

• 🚀 Plan, execute, and optimize Google Ads campaigns (Search, Display, Remarketing & YouTube)
• 🔑 Perform advanced keyword research, ad copy creation, and bid optimization
• 📊 Monitor daily performance, budgets, and spend efficiency
• 📈 Drive improvements in CPL, CPA, ROAS, and conversion rates
• 🧪 Run A/B tests on ads, keywords, and landing pages
• 📑 Prepare weekly & monthly performance reports with insights
• 🤝 Coordinate with design, content, and tech teams for creatives & landing pages
• 🔄 Implement and manage conversion tracking using GA4 & Google Tag Manager
• 🧠 Stay updated with Google Ads policies, trends, and best practices

Qualifications

• ⏳ 2–4 years of hands-on experience in Google Ads management
• 🏦 Mandatory experience in Fintech campaigns – Cards, Loans, Insurance
• 🎯 Strong understanding of PPC strategy, bidding, keyword planning & Quality Score
• 📊 Experience with GA4, GTM, and conversion tracking
• 🧮 Data-driven mindset with strong optimization & reporting skills
• 🏅 Google Ads Certification – added advantage
• ⚡ Comfortable working in a fast-paced, performance-driven environment

What We Offer

• 📚 Exposure to high-scale Fintech performance campaigns
• 📈 Performance-linked growth opportunities
• 🚀 Collaborative, execution-focused, and result-oriented team culture