Digital Marketing Specialist

Ahinjay Enterprises

Hyderabad

On-site

INR 600,000 - 1,200,000

Full time

14 days+

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Benefits offered by this job

Best-in-Industry Salary

Growth opportunities

ERP/CRM/SaaS exposure

Performance-driven environment

Multi-channel campaigns

Job summary

Propexcel is seeking a Digital Marketing Specialist to plan, execute, and optimize campaigns that strengthen online presence, generate quality leads, and support growth. Location is Hitech City, Hyderabad, and the role is full-time with 2–5 years of experience.

You will manage SEO, Google Ads, social media, content marketing, and analytics, coordinating with Sales, Design, Content, and Product teams to drive campaigns and report on ROI and CPL.

Qualifications

2-5 years of hands-on experience in Digital Marketing.
Strong knowledge of SEO, SEM, PPC, Google Ads, and Social Media Marketing.
Experience with Google Analytics 4 and Google Search Console.
Knowledge of keyword research and SEO tools such as SEMrush, Ahrefs, or similar tools.
Experience in B2B lead generation will be an added advantage.
Good understanding of conversion optimization and marketing funnels.
Strong analytical and problem-solving skills.
Excellent written and verbal communication skills.
Ability to manage multiple campaigns and meet deadlines.

Responsibilities

Develop and execute digital marketing strategies aligned with business goals.
Plan, manage, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
Handle SEO activities, including keyword research, on-page optimization, off-page SEO, and website performance.
Manage social media platforms such as LinkedIn, Instagram, Facebook, and YouTube.
Create and maintain a content calendar for social media, blogs, website content, and campaigns.
Develop strategies for lead generation and customer acquisition.
Monitor website traffic, keyword rankings, leads, conversions, and campaign performance.
Use Google Analytics (GA4), Google Search Console, Google Ads Manager, and other analytics tools.
Conduct competitor and market research to identify new marketing opportunities.
Coordinate with the Sales, Design, Content, and Product teams for campaigns and promotional activities.
Track campaign ROI, CPL, conversion rates, and other key performance indicators.
Prepare weekly and monthly digital marketing performance reports.
Continuously test and optimize campaigns, creatives, landing pages, and targeting.
Stay updated with the latest digital marketing trends, SEO updates, advertising platforms, and AI-powered marketing tools.

Skills

Digital Marketing

SEO

Google Ads

Social Media Marketing

Lead Generation

Analytics

Content Marketing

B2B

Campaign Management

Tools

Google Analytics 4

Google Search Console

SEMrush

Ahrefs

CRM tools

Job description

Job Description

Digital Marketing Specialist

Location: Hitech City, Hyderabad
Employment Type: Full-Time
Experience: 2-5 Years
Salary: Best in Industry
Industry: ERP / CRM / SaaS

Job Summary

We are looking for a Digital Marketing Specialist who can plan, execute, and optimize digital marketing campaigns to strengthen our online presence, generate quality leads, and support business growth.

The ideal candidate should have hands-on experience in SEO, Google Ads, social media marketing, content marketing, lead generation, and digital analytics.

Key Responsibilities

Develop and execute digital marketing strategies aligned with business goals.
Plan, manage, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
Handle SEO activities, including keyword research, on-page optimization, off-page SEO, and website performance.
Manage social media platforms such as LinkedIn, Instagram, Facebook, and YouTube.
Create and maintain a content calendar for social media, blogs, website content, and campaigns.
Develop strategies for lead generation and customer acquisition.
Monitor website traffic, keyword rankings, leads, conversions, and campaign performance.
Use Google Analytics (GA4), Google Search Console, Google Ads Manager, and other analytics tools.
Conduct competitor and market research to identify new marketing opportunities.
Coordinate with the Sales, Design, Content, and Product teams for campaigns and promotional activities.
Track campaign ROI, CPL, conversion rates, and other key performance indicators.
Prepare weekly and monthly digital marketing performance reports.
Continuously test and optimize campaigns, creatives, landing pages, and targeting.
Stay updated with the latest digital marketing trends, SEO updates, advertising platforms, and AI-powered marketing tools.

Required Skills

2-5 years of hands-on experience in Digital Marketing.
Strong knowledge of SEO, SEM, PPC, Google Ads, and Social Media Marketing.
Experience with Google Analytics 4 and Google Search Console.
Knowledge of keyword research and SEO tools such as SEMrush, Ahrefs, or similar tools.
Experience in B2B lead generation will be an added advantage.
Good understanding of conversion optimization and marketing funnels.
Strong analytical and problem-solving skills.
Excellent written and verbal communication skills.
Ability to manage multiple campaigns and meet deadlines.