Digital Marketing Generalist

Nature Technologies Pvt Ltd; Kolkata District; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Competitive salary with performance-based incentives

Opportunities for learning and career growth

Collaborative work culture

Job summary

A leading digital marketing firm in Kolkata is seeking a performance-driven Digital Marketing Generalist with 2+ years of experience. The ideal candidate will be skilled in PPC lead generation, Google Ads, and SEO. Responsibilities include planning and executing campaigns, managing social media strategies, and using various marketing tools to drive business growth. The role offers competitive salary, incentives, and opportunities for career advancement in a collaborative and innovative environment.

Qualifications

• Minimum 2+ years of relevant experience in digital marketing.
• Strong experience in PPC lead generation and Google Ads.
• Hands-on experience with CRM tools like GoHighLevel or Acculynx.

Responsibilities

• Plan, execute, and optimize lead generation campaigns.
• Create and execute social media strategies.
• Perform keyword research and SEO activities.

Skills

PPC lead generation

Google Ads

Meta Ads

SEO

Social Media Marketing

Analytical skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

GoHighLevel

Acculynx

Google Analytics

Twilio

RingCentral

Job description

We are looking for a performance-driven and versatile Digital Marketing Generalist to join our team. The ideal candidate will have hands-on experience across PPC, lead generation campaigns, Google Ads, Meta Ads, SEO, Social Media Marketing, and marketing tools. You will be responsible for planning, executing, and optimizing campaigns to drive qualified leads, conversions, and business growth.

Job Details

• Title: Digital Marketing Generalist
• Location: Salt Lake, Sector V, Kolkata
• Experience Required: Minimum 2+ years of relevant experience
• Employment Type: Full-time

PPC & Paid Advertising (Lead Generation Focus)

• Plan, execute, and optimize lead generation campaigns on Google Ads and Meta Ads (Facebook & Instagram).
• Manage daily budgets, bidding strategies, ad creatives, and landing page performance.
• Track CPL, ROI, conversions, and campaign performance metrics.
• Run and optimize campaigns for shopping/e-commerce websites (Google Shopping, catalog ads, etc.).

Social Media Marketing (SSM)

• Create and execute social media strategies to improve brand visibility and engagement.
• Manage organic and paid social campaigns across platforms.
• Monitor trends, competitors, and audience behavior.

Search Engine Optimization (SEO)

• Perform keyword research, on-page and off-page SEO activities.
• Improve website rankings, traffic, and overall SEO performance.
• Work on link-building and content optimization initiatives.

CRM & Marketing Tools

• Work with CRM platforms such as GoHighLevel, Acculynx, or similar tools.
• Integrate and manage communication tools like Twilio and RingCentral for lead handling and follow-ups.
• Track lead flow, automation, and campaign attribution.

Analytics & Reporting

• Use Google Analytics, Google Search Console, Meta Business Suite, and other tools to measure performance.
• Prepare weekly/monthly reports with actionable insights and recommendations.

Content & Branding Support

• Collaborate with design and content teams to create ads, creatives, and campaign assets.
• Ensure all marketing activities align with brand guidelines and business objectives.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of hands-on experience in digital marketing.
• Strong experience in PPC lead generation, Google Ads, Meta Ads, and SEO.
• Experience working with shopping/e-commerce websites.
• Hands-on experience with CRM tools like GoHighLevel, Acculynx, or similar platforms.
• Familiarity with tools such as Twilio, RingCentral, SEMrush/Ahrefs.
• Knowledge of content marketing and email campaigns is a plus.
• Strong analytical, communication, and time-management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

What We Offer

• Competitive salary with performance-based incentives.
• Exposure to diverse projects and industry-leading clients.
• Opportunities for learning, certifications, and career growth.
• A collaborative, innovative, and growth-focused work culture.