Senior Digital Marketing Specialist

Bizionic Technologies & Marketing Solutions; Hyderabad; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Bizionic Technologies is seeking a Senior Digital Marketing Specialist for our Hyderabad office. You will plan, execute, monitor, and optimize digital marketing initiatives across paid advertising, SEO, social media, content, lead generation, and analytics.

This hands-on role blends strategy with execution to improve traffic, lead quality, conversions, and overall ROI. The ideal candidate has 4+ years of digital marketing experience and strong skills in Google Ads, Meta Ads, LinkedIn Ads, GA4,

Qualifications

• 4+ years of relevant digital marketing experience, preferably in technology, SaaS, IT services, B2B, or digital products.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience with LinkedIn marketing and LinkedIn Ads for B2B lead generation.
• Strong understanding of SEO, SEM, PPC, social media marketing, remarketing, and conversion optimization.
• Practical knowledge of GA4, Google Tag Manager and Google Search Console.
• Experience setting up and tracking conversions, events, pixels, and campaign attribution.
• Strong understanding of keyword research, audience segmentation, competitor analysis, and campaign optimization.
• Ability to analyze marketing data and make decisions based on measurable performance.
• Experience with landing pages, lead-generation funnels, and A/B testing.
• Good understanding of CRM and marketing automation concepts.
• Strong written and verbal communication skills in English.
• Ability to independently manage multiple campaigns, priorities, and deadlines.

Responsibilities

• Develop and execute digital marketing strategies aligned with business and lead-generation objectives.
• Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant digital channels.
• Manage paid search, display, remarketing, social advertising, and lead-generation campaigns.
• Conduct keyword research, competitor analysis, audience research, and market analysis.
• Monitor campaign performance, budgets, CPC, CTR, CPL, conversion rates, ROAS, and other relevant KPIs.
• Develop and implement SEO strategies, including on-page SEO, technical SEO coordination, keyword planning, and content optimization.
• Work with content and creative teams to develop landing pages, ad creatives, marketing copy, social content, and campaign assets.
• Manage and improve the company's organic presence across relevant social media platforms.
• Build and optimize conversion funnels and landing-page journeys to improve lead quality and conversion rates.
• Set up and monitor campaign tracking using GA4, GTM, and Search Console, advertising pixels, and conversion events.
• Create dashboards and regular performance reports and translate marketing data into actionable recommendations.
• Conduct A/B testing of advertisements, audiences, landing pages, messaging, and campaign strategies.
• Research competitors, emerging marketing channels, customer behaviour, and industry trends.
• Coordinate with sales, business development, design, content, and technology teams to ensure marketing campaigns support commercial objectives.
• Maintain accurate campaign documentation, budgets, reports, and marketing calendars.
• Identify opportunities to improve marketing automation, lead nurturing, and customer acquisition processes.
• Take ownership of campaign performance and continuously identify opportunities to improve marketing ROI.

Skills

Digital marketing

Google Ads

Meta Ads

LinkedIn Ads

SEO

GA4

GTM

CRM

Marketing automation

A/B testing

English proficiency

Education

Bachelor's/Master's in Marketing/Business/Communications

Tools

Google Analytics 4

Google Tag Manager

Google Search Console

Google Ads

Meta Ads

LinkedIn Ads

Job description

Senior Digital Marketing Specialist

Company: Bizionic Technologies
Location: Hyderabad, Telangana
Work Mode: In-Office
Department: Marketing / Growth
Employment Type: Full-Time

Experience : 3 -6 Years
Contact: [e-mail]

About the Role

Bizionic Technologies is looking for an experienced Senior Digital Marketing Specialist to join our Hyderabad office. The ideal candidate will be responsible for planning, executing, monitoring, and optimizing digital marketing initiatives across paid advertising, SEO, social media, content, lead generation, and marketing analytics.
This is a hands-on role for someone who can combine marketing strategy with execution and use data to continuously improve traffic, lead quality, conversions, and overall marketing performance.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business and lead-generation objectives.
• Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant digital channels.
• Manage paid search, display, remarketing, social advertising, and lead-generation campaigns.
• Conduct keyword research, competitor analysis, audience research, and market analysis.
• Monitor campaign performance, budgets, CPC, CTR, CPL, conversion rates, ROAS, and other relevant KPIs.
• Develop and implement SEO strategies, including on-page SEO, technical SEO coordination, keyword planning, and content optimization.
• Work with content and creative teams to develop landing pages, ad creatives, marketing copy, social content, and campaign assets.
• Manage and improve the company's organic presence across relevant social media platforms.
• Build and optimize conversion funnels and landing-page journeys to improve lead quality and conversion rates.
• Set up and monitor campaign tracking using Google Analytics 4, Google Tag Manager, Google Search Console, advertising pixels, and conversion events.
• Create dashboards and regular performance reports and translate marketing data into actionable recommendations.
• Conduct A/B testing of advertisements, audiences, landing pages, messaging, and campaign strategies.
• Research competitors, emerging marketing channels, customer behaviour, and industry trends.
• Coordinate with sales, business development, design, content, and technology teams to ensure marketing campaigns support commercial objectives.
• Maintain accurate campaign documentation, budgets, reports, and marketing calendars.
• Identify opportunities to improve marketing automation, lead nurturing, and customer acquisition processes.
• Take ownership of campaign performance and continuously identify opportunities to improve marketing ROI.

Required Skills & Experience

• 4+ years of relevant digital marketing experience, preferably in technology, SaaS, IT services, B2B, or digital products.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience with LinkedIn marketing and LinkedIn Ads for B2B lead generation.
• Strong understanding of SEO, SEM, PPC, social media marketing, remarketing, and conversion optimization.
• Practical knowledge of GA4, Google Tag Manager and Google Search Console.
• Experience setting up and tracking conversions, events, pixels, and campaign attribution.
• Strong understanding of keyword research, audience segmentation, competitor analysis, and campaign optimization.
• Ability to analyze marketing data and make decisions based on measurable performance.
• Experience with landing pages, lead-generation funnels, and A/B testing.
• Good understanding of CRM and marketing automation concepts.
• Strong written and verbal communication skills in English.
• Ability to independently manage multiple campaigns, priorities, and deadlines.

Preferred Qualifications

• Bachelor's or Master's degree in Marketing, Business, Communications, or a related discipline.
• Google Ads, Google Analytics, Meta, HubSpot, or similar professional certifications.
• Previous experience marketing SaaS, AI, cloud, software development, or technology services.
• Experience generating B2B leads in domestic and international markets.
• Familiarity with email marketing, CRM platforms, marketing automation, and AI-assisted marketing tools.

What We Are Looking For

What We Are Looking For
We are looking for someone who goes beyond simply running campaigns. The successful candidate should understand the complete digital customer journey from audience identification and acquisition through landing-page conversion, lead nurturing, measurement, and optimization.
The role requires a combination of strategic thinking, hands-on campaign execution, analytical ability, creativity, and accountability for measurable results.