Digital Marketing Specialist

Erekrut... Recruitment Made Easy; Haryana; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Erekrut... Recruitment Made Easy seeks a Digital Marketing Manager to plan, execute, and optimize campaigns across multiple online platforms, driving brand visibility, engagement, and lead generation.

The role covers paid social, paid search, content planning, and SEO, with a focus on ROI and performance. Collaboration with sales and marketing teams is essential for successful conversions in a fast-paced environment.

Qualifications

• Experience in digital marketing and performance marketing.
• Experience in campaign management and lead generation.
• Strong understanding of analytics, optimization, and ROI.

Responsibilities

• Plan and manage digital marketing campaigns across multiple channels to improve brand visibility, engagement, and conversions.
• Identify business growth opportunities and implement innovative digital marketing initiatives.
• Manage social media platforms, including Facebook, Instagram, LinkedIn, and other relevant channels.
• Develop content calendars and coordinate the creation of engaging posts, creatives, reels, and promotional campaigns.
• Monitor social media engagement, audience growth, brand visibility, and overall platform performance.
• Plan, execute, and optimize paid advertising campaigns across Meta Ads and Google Ads.
• Manage advertising budgets, audience targeting, bidding strategies, and conversion tracking.
• Analyze campaign performance to improve ROI and reduce CPL.
• Develop lead generation strategies through paid and organic marketing channels.
• Monitor lead quality, conversion rates, and campaign effectiveness while coordinating with the sales team to improve conversions.
• Plan and execute content marketing initiatives to support brand awareness and lead generation.
• Coordinate with content writers and graphic designers to develop high-quality marketing content.
• Implement SEO best practices to improve website visibility and organic traffic.
• Track and analyze marketing performance using Google Analytics, Google Ads, and Meta Ads Manager.
• Prepare regular performance reports covering leads, conversions, engagement, and advertising expenditure.
• Use data-driven insights to optimize marketing strategies and improve campaign outcomes.

Skills

Digital marketing

Performance marketing

Campaign management

Lead generation

Social media management

Analytics

Google Analytics

Tools

Meta Ads Manager

Google Ads

SEO tools

Google Analytics

Job description

The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple online platforms to improve brand visibility, audience engagement, lead generation, and conversions.

The role involves managing social media platforms, executing paid advertising campaigns, developing content strategies, implementing SEO best practices, and analyzing marketing performance to achieve business objectives.

Candidates with proven experience in digital marketing, performance advertising, campaign management, and lead generation will be preferred.

Key Responsibilities

• Plan and manage digital marketing campaigns across multiple channels to improve brand visibility, engagement, and conversions.
• Identify business growth opportunities and implement innovative digital marketing initiatives.
• Manage social media platforms, including Facebook, Instagram, LinkedIn, and other relevant channels.
• Develop content calendars and coordinate the creation of engaging posts, creatives, reels, and promotional campaigns.
• Monitor social media engagement, audience growth, brand visibility, and overall platform performance.
• Plan, execute, and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
• Manage advertising budgets, audience targeting, bidding strategies, and conversion tracking.
• Analyze campaign performance to improve return on investment (ROI) and reduce cost per lead (CPL).
• Develop and implement lead generation strategies through paid and organic marketing channels.
• Monitor lead quality, conversion rates, and campaign effectiveness while coordinating with the sales team to improve conversions.
• Plan and execute content marketing initiatives to support brand awareness and lead generation.
• Coordinate with content writers and graphic designers to develop high-quality marketing content.
• Implement SEO best practices to improve website visibility and organic traffic.
• Track and analyze marketing performance using Google Analytics, Google Ads, and Meta Ads Manager.
• Prepare regular performance reports covering leads, conversions, engagement, and advertising expenditure.
• Use data-driven insights to optimize marketing strategies and improve campaign outcomes.

Candidate Profile

• Proven experience in digital marketing, performance marketing, and campaign management.
• Hands-on expertise in Meta Ads and Google Ads.
• Strong understanding of lead generation, audience targeting, conversion optimization, and campaign ROI.
• Experience in social media management, content planning, and digital campaign execution.
• Knowledge of Google Analytics, conversion tracking, and SEO fundamentals.
• Strong analytical, communication, project management, and problem-solving skills.
• Ability to manage multiple marketing campaigns and deliver measurable results.
• Results-driven professional with a strong understanding of digital marketing trends and best practices.
• Ability to independently plan, execute, monitor, and optimize marketing campaigns.
• Creative thinker with a data-driven approach to marketing decisions.
• Comfortable working in a fast-paced, growth-oriented environment.