Digital Marketing Executive

Yusuf Bhai Perfumes; Chennai District; On-site; INR 420,000 - 650,000; Full time

Job summary

Yusuf Bhai Perfumes in Chennai seeks a proactive Digital Marketing Coordinator to support digital campaigns, e-commerce promotions, social media, and online advertising.

You will coordinate with internal teams and external agencies to ensure campaigns are aligned with business goals, track performance, and optimize ROAS using data-driven strategies and AI tools.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, or related field.
• Proven experience in digital marketing and campaign coordination.
• Experience with Meta Ads Manager and Google Ads.
• Knowledge of analytics, metrics, and conversion tracking.
• Familiarity with AI tools like ChatGPT for marketing.
• Strong analytical and communication skills.
• Ability to manage multiple campaigns and meet deadlines.
• Attention to detail and organizational skills.

Responsibilities

• Coordinate and monitor digital marketing campaigns across platforms.
• Plan, execute, and track paid campaigns on Meta Ads and Google Ads.
• Support e-commerce marketing to drive traffic, engagement, conversions.
• Coordinate promotions, product launches, and offers.
• Manage social media posting schedules and agency coordination.
• Monitor performance, spend, leads, conversions, and sales.
• Prepare regular performance reports with recommendations.
• Coordinate email marketing campaigns and customer engagement.
• Research trends and opportunities to boost online sales and brand awareness.

Skills

Digital marketing

Campaign coordination

Social media marketing

Analytics

Communication

Coordination

Problem-solving

Education

Bachelor's degree in Marketing

Tools

Meta Ads Manager

Google Ads

Job description

Job Summary

We are seeking a proactive and results-driven Digital Marketing Coordinator to support and coordinate digital marketing campaigns, e-commerce promotions, social media activities, and online advertising initiatives. The ideal candidate will help improve online visibility, customer engagement, website traffic, and sales through effective campaign coordination, performance monitoring, and data-driven marketing strategies.

The candidate will coordinate with internal teams and external digital marketing agencies to ensure campaigns are executed effectively and aligned with business objectives.

Key Responsibilities

• Coordinate and monitor digital marketing campaigns across social media platforms and online advertising channels.
• Plan, execute, and track paid advertising campaigns on Meta Ads and Google Ads.
• Support e-commerce marketing initiatives to increase website traffic, customer engagement, conversions, and online sales.
• Coordinate promotional campaigns, product launches, and offers.
• Manage social media posting schedules and coordinate campaign execution with relevant teams and external agencies.
• Monitor campaign performance, advertising expenditure, leads, customer inquiries, conversions, and sales results.
• Prepare regular digital marketing reports and provide recommendations for improving campaign performance and return on advertising spend.
• Coordinate email marketing, broadcast campaigns, and customer engagement initiatives.
• Use AI-powered tools, including ChatGPT, to support marketing research, campaign planning, customer communication, and workflow productivity.
• Assist with SEO coordination, keyword research, and online visibility improvement initiatives.
• Coordinate with e-commerce and customer service teams to track customer inquiries and conversions generated through digital campaigns.
• Ensure consistent brand messaging across digital marketing channels.
• Liaise with external digital marketing agencies, follow up on campaign deliverables, and evaluate their performance against agreed objectives.
• Research digital marketing trends, competitor activities, and new opportunities to improve online sales and brand awareness.

Requirements

• Bachelors degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Proven experience in digital marketing, campaign coordination, social media marketing, or online advertising.
• Practical knowledge of Meta Ads Manager and Google Ads.
• Understanding of digital marketing analytics, campaign performance metrics, and conversion tracking.
• Basic knowledge of SEO, email marketing, and customer engagement strategies.
• Familiarity with AI tools such as ChatGPT for marketing support and productivity.
• Strong analytical, communication, coordination, and problem-solving skills.
• Ability to manage multiple campaigns, meet deadlines, and work independently.
• Good organizational skills and attention to detail.