Digital Marketing Executive

Digital Mantraaz; Chennai District; Presencial; INR 800.000 - 1.400.000; Jornada completa

Descripción de la vacante

Digital Mantraaz is seeking a results-driven Digital Marketing Specialist to lead and optimize online strategies across SEO/SEM, social media, email, and content marketing. You will collaborate with creative, design, and product teams to deliver engaging content and campaigns.

You will monitor performance with Google Analytics, manage PPC on Google Ads and social platforms, perform market research, and report insights to improve ROI. A Google Ads/SEO certification is preferred.

Formación

• Proven ability to plan and execute digital marketing campaigns across channels.
• Certifications in Google Ads, SEO, or similar platforms preferred.

Responsabilidades

• Assist strategy formulation to build lasting digital connections with consumers.
• Plan and execute digital campaigns including SEO/SEM, email, social media and display advertising.
• Create, edit and optimize content for social media, blogs, websites and email campaigns.
• Collaborate with creative, design and product teams to produce quality content.
• Manage and grow the company's presence on social platforms and engage with the community.
• Implement and manage organic and paid SEO strategies; conduct keyword research and optimize pages.
• Manage PPC campaigns across Google Ads and social platforms; report performance and ROI.
• Develop and manage email marketing strategies to grow lists and improve open/click rates.
• Use Google Analytics to track traffic and user behavior; generate actionable reports.
• Conduct market research to identify trends and competitors; stay updated with industry news.
• Collaborate with marketing and other departments to ensure cohesive brand messaging; liaise with external agencies as needed.

Conocimientos

Digital marketing

Content creation

SEO/SEM

PPC

Email marketing

Analytics

Market research

Communication

Social media management

Herramientas

Google Analytics

Google Ads

Descripción del empleo

Key Responsibilities:

Strategy Development:

• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and execute all digital marketing campaigns including SEO/SEM, email, social media, and display advertising.

Content Creation & Management:

• Create, edit, and optimize engaging content for social media, blogs, websites, and email campaigns.
• Collaborate with internal teams (creative, design, and product) to produce quality content.

Social Media Management:

• Manage and grow the company's presence on various social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Monitor social media channels and engage with the community.

SEO & SEM:

• Implement and manage organic and paid SEO strategies to drive traffic to the website.
• Conduct keyword research and optimize website content and landing pages for SEO.

PPC & Google Ad Campaigns:

• Manage and optimize pay-per-click (PPC) campaigns across platforms like Google Ads and social media.
• Analyze and report on the performance of campaigns, adjusting strategies to maximize ROI.

Email Marketing:

• Develop, implement, and manage email marketing strategies, including newsletters and promotional emails.
• Build and maintain email lists and ensure high open and click-through rates.

Analytics & Reporting:

• Use web analytics tools like Google Analytics to track website traffic and user behavior.
• Generate reports on campaign performance and provide actionable insights for improvement.

Market Research:

• Conduct market research to identify trends, customer preferences, and competitors.
• Stay updated with industry news and emerging digital marketing strategies.

Collaboration & Communication:

• Work closely with the marketing team and other departments to ensure cohesive brand messaging.
• Liaise with external agencies or vendors when necessary for paid campaigns or additional services.

Certifications in Google Ads, SEO, or similar platforms.