Digital Marketing Specialist

Griphic; Delhi; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Griphic is seeking a Digital Marketing Specialist to own campaigns across LinkedIn Ads, Google Ads, and Meta Ads. You will measure performance, analyze user behaviour, and drive continuous improvements from first click to conversion.

You will optimize funnels, track conversions with GA4 and pixels, and generate weekly/monthly reports with clear insights for growth. This role sits at the intersection of analytics, execution, and data-driven growth.

Qualifications

• 3–5 years of hands-on experience in digital/performance marketing.
• Strong hands-on experience with LinkedIn Ads, Google Ads and Meta Ads.
• GA4, conversion tracking, marketing pixels and campaign analytics are understood and applied.
• Ability to connect campaign performance with website behaviour and lead quality.
• Working knowledge of SEO and collaboration with external partners.
• Data-driven mindset with the ability to test, learn, and optimize.
• Strong ownership and execution ability.

Responsibilities

• Plan, execute, monitor, and optimize campaigns across LinkedIn Ads, Google Ads, and Meta Ads.
• Set up GA4, conversion tracking, and marketing pixels; track user behaviour and conversion paths.
• Monitor CTR, CPC, CPL, and lead quality; run A/B tests on creatives, audiences, and landing pages.
• Own the marketing funnel; identify gaps, optimize landing pages, and align ad messaging with UX.
• Build weekly and monthly performance reports; derive insights and actionable opportunities.
• Coordinate SEO/AEO/GEO efforts with content and external partners.

Skills

Digital marketing

Ownership & execution

Data-driven mindset

Test & optimize

Education

Bachelor’s degree in Marketing or related field

Tools

GA4

Conversion tracking

Marketing pixels

LinkedIn Ads

Google Ads

Meta Ads

Job description

We’re looking for a Digital Marketing Specialist who can own campaigns across channels and bring a strong understanding of performance, analytics, and conversion.

You’ll not just run campaigns, you’ll track performance, understand user behaviour, identify gaps, and continuously improve the journey from first click to conversion.

This role sits at the intersection of campaign execution, funnel optimization, analytics, and data-driven growth.

What You’ll Do

Plan, execute, monitor, and optimize campaigns across:

• LinkedIn Ads
• Google Ads
• Meta Ads

2. Website Analytics & Tracking

• Set up and manage GA4, conversion tracking, and marketing pixels
• Track user behaviour across traffic sources, landing pages, and conversion paths
• Identify drop-offs and opportunities across the user journey
• Work with the team to improve website and landing-page conversion rates

3. Performance Optimization

• Monitor and optimize campaigns based on: CTR, CPC, CPL, Conversion rate and Lead quality
• Run A/B tests across creatives, audiences, messaging, and landing pages
• Continuously experiment with campaigns to improve efficiency and results

4. Funnel & Conversion Optimization

Own and improve the journey:

• Identify gaps in the marketing funnel
• Recommend improvements to landing pages and messaging
• Ensure alignment between ad messaging and landing-page experience
• Build and optimize retargeting journeys

5. Data & Reporting

• Build clear weekly and monthly performance reports
• Go beyond reporting numbers - identify insights, trends, and actionable opportunities
• Track campaign, website, and lead-quality performance
• Present recommendations based on data

6. SEO / AEO / GEO Coordination

• Align organic marketing efforts with campaign and product goals
• Review keyword intent and content direction
• Coordinate with SEO/content teams and external partners
• Ensure paid and organic efforts work together across relevant landing pages and content

What We’re Looking For

• 3–5 years of hands-on experience in digital / performance marketing
• Strong hands-on experience with: LinkedIn Ads, Google Ads and Meta Ads

Solid understanding of:

• GA4, Conversion tracking, Marketing pixels and Campaign analytics
• Ability to connect campaign performance with website behaviour and lead quality
• Working knowledge of SEO, including basic execution and collaboration with external partners
• Strong understanding of B2B marketing and lead-generation funnels is a plus
• A data-driven mindset with the ability to test, learn, and optimize
• Strong ownership and execution ability

We value ownership, problem-solving, and execution ability over years of experience.

About Griphic

Griphic is founded by IIT Delhi engineers with a vision to enrich lives through technological innovation. We combine cutting-edge AI with hyper-realistic virtual experiences to solve problems and disrupt industries. Our team includes IIT Delhi engineers, AI/ML experts, VR developers, and 3D specialists. Backed by SKETS Studio (1000+ professionals across BIM, architecture, VR, and 3D visualization), we are building the future of immersive web applications.