Digital Marketing Executive

JUARA IT SOLUTIONS; Chennai District; On-site; INR 300,000 - 420,000; Full time

Job summary

JUARA IT SOLUTIONS in Chennai seeks a Digital Marketing Executive to manage campaigns, create content, and drive social media, SEO, and email marketing efforts. The role requires 1+ year of hands-on experience and a proactive, team-oriented mindset.

The candidate will collaborate with designers and developers to optimize campaigns, update WordPress content, and report performance metrics while supporting paid advertising across major platforms.

Qualifications

• 1+ year hands-on digital marketing experience.
• Experience in managing social media, SEO, email campaigns and digital ads.
• Proficient with content creation for web and social platforms.
• Familiarity with analytics tools to track and report campaign performance.
• Strong communication and teamwork abilities.

Responsibilities

• Campaign Management: assist in creating, executing, and monitoring campaigns across channels.
• Content Creation: develop engaging content for social media, newsletters, and websites.
• Social Media Management: grow presence on Facebook, Instagram, LinkedIn, Twitter, etc.
• SEO/SEM: support SEO strategies and PPC campaigns to drive traffic.
• Analytics and Reporting: use Google Analytics to track performance and generate reports.
• Email Marketing: create and manage email campaigns with templates and lists.
• Market Research: stay updated on digital marketing trends and competitor activities.
• Client Coordination: liaise with clients and provide performance updates.
• Website Updates: assist in updating content via WordPress CMS.
• Paid Ads Support: help manage paid media campaigns and budgets.

Skills

Digital Marketing Knowledge

Content Creation

Social Media Expertise

Basic SEO/SEM

Analytics

Tools & Platforms

Communication Skills

Creative Thinking

Team Collaboration

Basic Design Skills

Tools

Google Analytics

Hootsuite

Buffer

Mailchimp

WordPress

Canva

Adobe Photoshop

Job description

Job Title: Digital Marketing Executive

Location: Chennai

Type of Employment: Full Time

Experience: 1+ Year

Notice Period: Immediate or Less than 30 Days

Job Responsibilities:

• Campaign Management: Assist in the creation, execution, and monitoring of digital marketing campaigns across multiple channels, including social media, search engines, email marketing, and display advertising.
• Content Creation: Collaborate with the creative team to develop engaging content (text, images, and videos) for social media posts, email newsletters, and websites.
• Social Media Management: Manage and grow the company's or client's social media presence across platforms like Facebook, Instagram, LinkedIn, Twitter, etc. Schedule posts and track performance metrics.
• SEO/SEM: Support the execution of SEO strategies to improve organic rankings and assist in running PPC campaigns (Google Ads, Facebook Ads) to drive traffic and conversions.
• Analytics and Reporting: Use digital marketing tools such as Google Analytics and social media analytics to track the performance of campaigns. Generate reports and suggest optimization strategies.
• Email Marketing: Create and manage email marketing campaigns, including building email lists, designing templates, and tracking open and click-through rates.
• Market Research: Conduct research to stay updated on digital marketing trends, competitor activities, and customer preferences.
• Client Coordination: Liaise with clients to understand their goals, provide updates, and deliver performance reports.
• Website Updates: Assist in updating and managing website content using CMS platforms such as WordPress.
• Paid Ads Support: Assist in managing paid media campaigns across Google, Facebook, and other digital platforms, ensuring budget optimization and campaign performance.

Skills and Qualifications:

• Digital Marketing Knowledge: Strong understanding of digital marketing concepts such as SEO, SEM, social media marketing, content marketing, and email marketing.
• Content Creation: Experience in creating compelling content for various digital platforms.
• Social Media Expertise: Proficiency in managing social media platforms, scheduling tools (e.g., Hootsuite, Buffer), and content calendar management.
• Basic SEO/SEM: Knowledge of on-page and off-page SEO techniques, along with the ability to assist in running and optimizing PPC campaigns.
• Analytics: Familiarity with Google Analytics, social media analytics, and other digital marketing tools for performance tracking and reporting.
• Tools and Platforms: Experience with marketing automation platforms (e.g., Mailchimp), CMS tools (e.g., WordPress), and paid advertising platforms (Google Ads, Facebook Ads).
• Communication Skills: Strong verbal and written communication skills for client interaction and internal team collaboration.
• Creative Thinking: Ability to contribute ideas for creative content and campaign strategies.
• Team Collaboration: Ability to work in a team environment and collaborate effectively with designers, developers, and other marketing professionals.
• Basic Design Skills: Familiarity with basic design tools like Canva or Adobe Photoshop is a plus.

Experience:

• Minimum of 1 year of hands-on experience in digital marketing, working with an agency or in-house marketing team.
• Experience in managing social media, SEO, email campaigns, and digital ad campaigns is required.

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