Digital Marketing Specialist

Idea Clan; Chandigarh; Presencial; INR 600 000 - 1 000 000; Tempo integral

Resumo da oferta

Idea Clan in India is seeking a performance-driven Media Buyer to manage paid traffic campaigns for lead generation and profitability.

You will test creatives, optimize campaigns across Facebook Ads, Google Ads, Taboola/Outbrain, Bigo, and other sources, and analyze metrics like CTR, CPL, CPA, ROAS. Collaborate with design/landing page teams and ensure compliance while scaling profitable funnels.

Qualificações

• 2-4 years of experience in performance marketing / affiliate marketing (lead generation).
• Experience with testing, optimization, and scaling campaigns.
• Ability to analyze metrics like CTR, CPL, CPA, ROAS, and conversion rate.

Responsabilidades

• Launch and manage paid advertising campaigns for lead generation.
• Work on platforms such as Facebook Ads, Native Ads (Taboola/Outbrain), Bigo, Google Ads, or similar traffic sources.
• Perform creative testing and campaign optimization to improve CPA and ROI.
• Conduct daily performance analysis (Spend, Revenue, ROAS, CPA).
• Coordinate with design and landing page teams for creative and funnel improvements.
• Conduct competitor research and R&D to identify new opportunities.
• Maintain campaign data and reporting in tracking platforms.
• Ensure platform compliance and advertiser guidelines are followed.

Conhecimentos

Performance marketing

Lead generation funnels

Campaign testing

Campaign optimization

Scaling campaigns

Metrics: CTR, CPL, CPA, ROAS

Tracking tools (Voluum, RedTrack, Bin0

Data analysis

Fast-paced environment

Ferramentas

Voluum

RedTrack

Binom

Everflow

Descrição da oferta de emprego

2–4 years of experience in performance marketing / affiliate marketing (lead generation).

Role Overview

We are looking for a performance-driven Media Buyer who can manage paid traffic campaigns and generate profitable leads across different platforms. The role requires strong analytical skills, testing ability, and experience in scaling profitable campaigns while maintaining target CPA and ROI.

Key Responsibilities

• Launch and manage paid advertising campaigns for lead generation.
• Work on platforms such as Facebook Ads, Native Ads (Taboola/Outbrain), Bigo, Google Ads, or similar traffic sources.
• Perform creative testing and campaign optimization to improve CPA and ROI.
• Conduct daily performance analysis (Spend, Revenue, ROAS, CPA).
• Coordinate with design and landing page teams for creative and funnel improvements.
• Conduct competitor research and R&D to identify new opportunities.
• Maintain campaign data and reporting in tracking platforms.
• Ensure platform compliance and advertiser guidelines are followed.

Required Skills

• Strong understanding of performance marketing and lead generation funnels.
• Experience with campaign testing, optimization, and scaling.
• Ability to analyze metrics like CTR, CPL, CPA, ROAS, conversion rate.
• Experience with tracking tools (Voluum / RedTrack / Binom / Everflow). etc
• Strong data analysis and decision-making skills.
• Ability to work in a fast-paced performance environment.

Preferred Experience (Good to Have)

• Experience running Home Services / Insurance / Medicare / Finance offers.
• Knowledge of native + social traffic sources.
• Understanding of LP testing and creative angles.

Performance Expectations

• Ability to launch multiple creative tests weekly.
• Achieve profitable campaigns within target CPA.
• Contribute to scaling profitable funnels and increasing gross margin.