Digital Marketing Specialist

Maieutic; Bengaluru Urban; On-site; INR 450,000 - 800,000; Full time

Job summary

Maieutic, a Bengaluru-based education technology company, seeks a Digital Marketing Specialist to drive online campaigns and partner programs. The role involves planning and executing multi-channel marketing, coordinating with internal teams for aligned messaging, and supporting lead generation with data-driven decisions.

You will work on social media strategies, web analytics, and branding consistency, contributing to Maieutic’s growth in digital learning solutions from its Bengaluru base.

Qualifications

• Experience planning and executing campaigns across multiple channels.
• Strong social media planning, audience engagement, and platform optimization.
• Ability to interpret data and KPIs from web analytics.
• Excellent written and verbal communication; cross-functional collaboration.
• Experience in education technology or e-learning marketing is beneficial.
• Bachelor’s degree preferred in Marketing, Communications, or Business.
• Familiarity with marketing automation tools, SEO/SEM, and CRM systems is advantageous.

Responsibilities

• Plan and run social media campaigns across platforms.
• Optimize digital channels and track performance metrics.
• Prepare performance reports to guide marketing decisions.
• Coordinate with internal teams to align marketing messages.
• Support lead generation and nurturing activities.
• Ensure consistent brand presence across channels.

Skills

Digital Marketing

Online Marketing

Social Media Marketing

Web Analytics

Communication

Education technology experience

Marketing strategy

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Marketing automation tools

SEO/SEM

CRM systems

Job description

Company Description

Maieutic is a Bengaluru-based company founded in 2018 that specializes in digital learning solutions and Online Program Management for educational institutions. The organization focuses on creating scalable e-learning offerings, including academic content, instructional design, and MOOC development using tools such as Articulate. Maieutic also supports universities with online sales and marketing through technology-driven solutions and strategic partnerships. Team members collaborate closely with institutions to enhance the reach and effectiveness of online education programs. The work environment emphasizes innovation in education technology and growth opportunities in the digital learning space.

Role Description

The Digital Marketing Specialist will manage and execute online marketing initiatives to promote Maieutic’s digital learning solutions and partner programs. Daily responsibilities include planning and running social media campaigns, optimizing digital channels, monitoring web analytics, and creating performance reports to guide marketing decisions. The role will also involve coordinating with internal teams to align marketing messages, supporting lead generation and nurturing activities, and ensuring consistent brand presence across platforms. This is a full-time, on-site role based in Bangalore Urban, requiring close collaboration with colleagues and stakeholders to support the organization’s growth objectives.

Qualifications

• Candidates should possess strong skills in Digital Marketing and Online Marketing, with experience planning and executing campaigns across multiple channels.


• Candidates should possess skills in Social Media Marketing, including content planning, audience engagement, and platform-specific optimization.


• Candidates should possess skills in Web Analytics, with the ability to interpret data, track KPIs, and use insights to improve campaign performance.


• Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to collaborate with cross-functional teams.


• Relevant experience in education technology, online programs, or e-learning marketing is beneficial.


• A bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.


• Familiarity with marketing automation tools, SEO/SEM practices, and CRM systems is an advantage.