Marketing Specialist

Flexdaysolutions; Bengaluru; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Flexdaysolutions is seeking a Marketing Specialist to craft and execute digital strategies that build brand awareness, engage customers, and drive business growth across diverse channels.

The ideal candidate will have hands-on experience in digital marketing, content creation, campaign management, market research, and performance analytics, with the ability to translate business objectives into practical marketing initiatives. Remote role with Bengaluru preference and collaboration across teams.

Qualifications

• Masters or MBA in Marketing or related field.
• Strong knowledge of digital marketing channels and tools.
• Proficiency in using marketing software and analytics tools.
• 3+ years of experience in marketing roles.
• Collaborative and able to work effectively in a team.

Responsibilities

• Market Research: research Indian market, industry trends, competitors to inform strategies.
• Marketing Strategy: develop and execute campaigns aligning with business goals and target segments.
• Content Creation: create and curate content (blogs, whitepapers, case studies, videos).
• Social Media Management: manage and grow social media presence, analyze performance.
• Email Marketing: develop email campaigns, newsletters, drip campaigns to nurture leads.
• SEO and SEM: optimize content for search and manage paid campaigns.
• Event Planning: coordinate virtual and physical events to promote AI solutions.
• Marketing Analytics: track campaign performance and report results to management.

Skills

Digital marketing

Content creation

Campaign management

Market research

Performance analysis

Teamwork

Education

Master's/MBA in Marketing

Tools

Google Analytics

CRM software

Email marketing tools

Job description

We are looking for a Marketing Specialist to develop and execute effective marketing strategies that strengthen brand awareness, drive customer engagement, and support business growth.

Location: Remote (Preferable if the candidate location is Bengaluru)

About the Role:

We are looking for a Marketing Specialist to develop and execute effective marketing strategies that strengthen brand awareness, drive customer engagement, and support business growth. The ideal candidate will have strong experience in digital marketing, content creation, campaign management, market research, and performance analysis, with the ability to translate business objectives into impactful marketing initiatives

Roles and Responsibilities:

• Market Research: Conduct research on the Indian market, industry trends, and competitor activities to identify opportunities and insights for marketing strategies.
• Marketing Strategy: Develop and execute marketing strategies and campaigns that align with business goals and objectives, targeting specific customer segments. Content Creation: Create and curate compelling content, including blog posts, whitepapers, case studies, and videos, to educate and engage the target audience.
• Social Media Management: Manage and grow our social media presence by creating and scheduling posts, monitoring engagement, and analyzing performance.
• Email Marketing: Develop and execute email marketing campaigns, newsletters, and drip campaigns to nurture leads and maintain customer engagement.
• SEO and SEM: Optimize website content for search engines (SEO) and manage paid advertising campaigns (SEM) to drive traffic and conversions.
• Event Planning: Coordinate and manage both virtual and physical events, such as webinars, conferences, and trade shows, to promote our AI solutions.
• Marketing Analytics: Track and analyze the performance of marketing campaigns and initiatives, using data to make data-driven decisions and report results to the management team.

Requirements:

• Masters or MBA in Marketing, Business, or a related field.
• Strong knowledge of digital marketing channels and tools.
• Proficiency in using marketing software and analytics tools.
• 3+Years of experience marketing role.
• Collaborative and able to work effectively in a team.