Marketing Specialist

Academik America; India; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A global education company based in India is seeking a driven digital marketing professional to lead strategies that enhance brand visibility and drive growth. The ideal candidate has 3-7 years of marketing experience, particularly in digital and content marketing, and is skilled in SEO, lead generation, and analytics tools. This role offers significant autonomy and the chance to impact global education initiatives.

Qualifications

• 3–7 years of relevant marketing experience, especially in global digital marketing.
• Expertise in building, managing, and measuring marketing programs.
• Experience working across B2B and B2C segments.

Responsibilities

• Lead and execute integrated marketing strategies.
• Build demand-generation campaigns for customer acquisition.
• Collaborate with internal teams for campaign ideas.

Skills

SEO

Content marketing

Social media

Email marketing

Lead generation

Google Analytics

Campaign automation

Tools

HubSpot

CRM systems

Job description

Overview

Direct message the job poster from Academik America

We are looking for a hands-on, driven, and creative digital marketing professional who understands not just tools and channels, but also business, branding, and growth strategy. This role requires a balance of strategic thinking and strong execution skills, particularly in content marketing, digital campaign planning, and lead generation.

You will work closely with cross-functional teams across geographies, playing a key role in building brand value, expanding reach, and generating qualified leads across both B2B and B2C segments.

Key Responsibilities

• Lead and execute integrated marketing strategies (digital and traditional) that align with the organization’s brand and revenue goals.
• Build demand-generation campaigns, using content and performance marketing strategies, to drive customer acquisition and partner engagement.
• Develop and manage a high-impact content and editorial calendar to support brand and product visibility.
• Collaborate with internal teams to turn insights into campaign ideas and effective communication strategies.
• Set up, track, and optimize campaigns using closed-loop analytics with sales teams, ensuring ROI and conversion metrics are consistently met or improved.
• Identify and execute SEO, SEM, social media, and ORM tactics to maximize reach and engagement.
• Stay proactive in reviewing creative work—content and design—with the team, ensuring quality and brand coherence.

Who You Are

• A strong individual contributor with a hands-on approach, not just a coordinator.
• Able to think creatively and translate business logic into compelling marketing campaigns.
• Collaborative, respectful, and capable of working closely with designers, writers, and technical teams without ego or silos.
• Comfortable reviewing and contributing to content development and design review.
• Strong understanding of brand positioning and storytelling in global markets.

Qualifications & Experience

• 3–7 years of relevant marketing experience, with at least one year in global digital marketing roles.
• Demonstrated ability to build, manage, and measure marketing programs—both strategic and tactical.
• Expertise in SEO, content marketing, social media, email marketing, and online reputation management.
• Proficient with tools such as Google Analytics, HubSpot/CRM systems, and campaign automation platforms.
• Experience working across B2B and B2C segments, ideally with exposure to education or credentialing industries.
• A portfolio of successful lead generation campaigns and brand-building initiatives is a plus.

Why Join Us

This is an opportunity to work in a high-impact, high-autonomy role on a global platform. You will contribute to building a brand with purpose and reach, while working with advanced tools and meaningful content across global education and credentialing initiatives.

Application

Interested candidates may email their resume to [e-mail]