Digital Marketing Specialist

GeeBee Education; Karnal; On-site; INR 420,000 - 620,000; Full time

Job summary

GeeBee Education in Karnal seeks a Digital Marketing Specialist to lead online campaigns across key markets. This full-time, on-site role focuses on increasing brand visibility, student engagement, and inquiry generation through social media, paid ads, and content strategy.

You will plan, execute, and monitor campaigns, analyze performance with web analytics, and coordinate with counseling and operations teams to promote services and events.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Experience in planning, executing, and optimizing campaigns across multiple channels.

Responsibilities

• Plan, implement, and optimize social media marketing activities.
• Execute and optimize digital ad campaigns.
• Monitor web analytics and track performance across channels.
• Improve performance and ROI of campaigns.
• Create and manage content for digital platforms.
• Coordinate with counseling and operations teams to promote services and events.
• Track campaign results and prepare performance reports.
• Recommend data-driven improvements to GeeBee's digital presence.

Skills

Digital Marketing

Online Marketing

Social Media Marketing

Web Analytics

Communication

Education

Bachelors in Marketing

Tools

Google Analytics

Social Media Ads

Email Marketing

Job description

Company Description

GeeBee Education is a leading overseas education consultant that supports students in pursuing studies at reputed institutions across the USA, UK, Australia, New Zealand, Canada, Germany, Singapore, and other global destinations. With decades of experience, GeeBee provides end-to-end guidance, including standardized test coaching for GRE, GMAT, IELTS, TOEFL, and SAT. The company focuses on solution-oriented counseling, tailoring career pathways to match each student's profile and constraints. GeeBee has built a strong reputation as a trusted partner for students seeking international education opportunities and offers a collaborative environment for professionals passionate about global education.

Role Description

This is a full-time, on-site Digital Marketing Specialist role based in Karnal. The Digital Marketing Specialist will manage and execute online marketing campaigns to increase brand visibility and student engagement across key markets. Day-to-day responsibilities include planning and implementing social media marketing activities, optimizing digital ad campaigns, monitoring web analytics, and improving performance across channels. The role involves creating and managing content for digital platforms, coordinating with counseling and operations teams to promote services and events, and ensuring consistent brand messaging. The specialist will also track campaign results, prepare performance reports, and recommend data-driven improvements to GeeBee's digital presence.

Qualifications

• Candidates should possess skills in Digital Marketing and Online Marketing for planning, executing, and optimizing campaigns across multiple channels.
• Candidates should possess skills in Social Media Marketing to manage platforms, grow audiences, and drive engagement with prospective students.
• Candidates should possess skills in Web Analytics to track performance metrics, interpret data, and support data-driven decision-making.
• Candidates should possess strong Communication skills to collaborate with internal teams, create clear messaging, and engage with prospective students.
• Relevant experience in education, edtech, or student recruitment marketing is beneficial.
• Familiarity with tools such as Google Analytics, social media ad managers, and email marketing platforms is preferred.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work on-site in Karnal, manage multiple projects, and meet deadlines in a fast-paced environment.