Digital Business Associate

Zoho; Hyderabad; On-site; INR 350,000 - 600,000; Full time

Job summary

Zoho Hyderabad is seeking a Digital Business Associate to drive digital growth and optimize campaigns across social media, email, and search channels. You will analyze performance metrics, create engaging content, and collaborate with cross-functional teams to align digital strategies with business goals.

The role emphasizes data-driven decision making, scalable digital efforts, and staying ahead of market trends to improve lead generation and revenue impact.

Qualifications

• Experience in planning and executing digital campaigns.
• Ability to analyze metrics and optimize campaigns.
• Strong writing and editing skills for content creation.
• Familiarity with social media advertising and SEO basics.
• Proactive, data-driven mindset with collaboration skills.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across social media, email, search engines, and other online channels.
• Monitor and analyze campaign performance using analytics tools to optimize results.
• Create and curate engaging digital content tailored to target audiences and brand voice.
• Manage and grow the organization’s social media presence by scheduling posts, engaging with followers, and responding to inquiries.
• Support SEO and SEM strategies to improve organic and paid search visibility.
• Collaborate with design and content teams to produce high-quality digital assets.
• Track KPIs and deliver regular reports on campaign effectiveness and ROI.
• Stay updated on emerging digital trends and platform updates.

Skills

Google Analytics

Meta Business Suite

Email marketing

Content creation

Social media marketing

SEO basics

Tools

Mailchimp

Hootsuite

Canva

Adobe Express

Job description

• Country India

Job Description

Summary

The Digital Business Associate plays a pivotal role in driving digital growth and enhancing online presence for the organization within the dynamic marketing landscape. This position is responsible for executing and optimizing digital marketing campaigns across multiple platforms, analyzing performance metrics, and collaborating with cross-functional teams to align digital strategies with business objectives. The ideal candidate will be a proactive, data-driven professional with a strong grasp of digital tools, content creation, and customer engagement. This role is instrumental in increasing brand visibility, improving lead generation, and supporting revenue growth through innovative digital initiatives. As a key contributor to the marketing team, the Digital Business Associate ensures that digital efforts are scalable, measurable, and aligned with both current market trends and long-term business goals.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across social media, email, search engines, and other online channels.
  


• Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics, Meta Ads Manager) to optimize results.
  


• Create and curate engaging digital content (text, visuals, videos) tailored to target audiences and brand voice.
  


• Manage and grow the organization’s social media presence by scheduling posts, engaging with followers, and responding to inquiries.
  


• Support SEO and SEM strategies to improve organic and paid search visibility.
  


• Collaborate with design and content teams to produce high-quality digital assets.
  


• Track key performance indicators (KPIs) and deliver regular reports on campaign effectiveness and ROI.
  


• Stay updated on emerging digital trends, tools, and platform updates to maintain competitive advantage.
  


• Assist in lead generation efforts through targeted digital outreach and conversion optimization.
  

Requirements

• Proficiency in digital marketing tools (e.g., Google Analytics, Meta Business Suite, Mailchimp, Hootsuite).
  


• Strong understanding of SEO, SEM, email marketing, and social media advertising.
  


• Excellent written and verbal communication skills with a creative flair for content development.
  


• Ability to manage multiple projects simultaneously under tight deadlines.
  


• Basic knowledge of graphic design tools (e.g., Canva, Adobe Express) is a plus.
  


• Analytical mindset with the ability to interpret data and make data-informed decisions.
  


• Willingness to learn and adapt to new technologies and evolving digital landscapes.