Digital Marketing Specialist

NR Filing; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

NR Filing in Bengaluru, India is seeking an experienced Digital Marketing professional to plan and execute campaigns across Google, Meta, and social platforms. You will create ads, manage content, and drive lead generation while coordinating with sales to improve conversions.

The role requires strong knowledge of Meta Ads, Google Ads, Analytics, and SEO basics, with English communication skills and familiarity with Canva for content creation. Kannada/Hindi knowledge is a plus.

Qualifications

• Bachelor’s degree in Marketing, Business, Mass Communication or a related field.
• 13 years of experience in digital marketing; freshers with relevant skills may also apply.
• Practical knowledge of Meta Ads Manager, Google Ads, Google Analytics and Search Console.
• Basic knowledge of SEO, social media marketing, email marketing and WhatsApp marketing.
• Familiarity with Canva and basic video-editing tools is preferred.
• Good written and verbal communication skills in English. Knowledge of Kannada and Hindi will be an advantage.
• Creative, analytical and capable of working independently.
• Experience in lead generation for legal, financial, taxation or professional services will be an added advantage.

Responsibilities

• Plan and execute digital marketing campaigns across Google, Facebook, Instagram and LinkedIn.
• Create and manage Meta Ads and Google Ads to generate qualified leads.
• Develop engaging content for social media posts, reels, advertisements and promotional campaigns.
• Manage the companys social media pages and maintain a consistent posting schedule.
• Perform SEO activities, keyword research and website content optimisation.
• Manage WhatsApp marketing campaigns and lead follow-ups through CRM/AiSensy.
• Monitor campaign performance, website traffic, cost per lead and conversion rates.
• Prepare weekly and monthly digital marketing reports.
• Coordinate with the sales team to improve lead quality and conversions.
• Stay updated with digital marketing trends, platform changes and competitor activities.
• "

Skills

Digital marketing

Lead generation

Campaign management

SEO basics

Social media

Content creation

Analytics

WhatsApp marketing

CRM

English communication

Video editing

Canva

Education

Bachelor's degree in Marketing

Tools

Meta Ads Manager

Google Ads

Google Analytics

Search Console

Canva

Job description

Role & Responsibilities

• Plan and execute digital marketing campaigns across Google, Facebook, Instagram and LinkedIn.
• Create and manage Meta Ads and Google Ads to generate qualified leads.
• Develop engaging content for social media posts, reels, advertisements and promotional campaigns.
• Manage the companys social media pages and maintain a consistent posting schedule.
• Perform SEO activities, keyword research and website content optimisation.
• Manage WhatsApp marketing campaigns and lead follow-ups through CRM/AiSensy.
• Monitor campaign performance, website traffic, cost per lead and conversion rates.
• Prepare weekly and monthly digital marketing reports.
• Coordinate with the sales team to improve lead quality and conversions.
• Stay updated with digital marketing trends, platform changes and competitor activities.

Preferred Candidate Profile

• Bachelors degree in Marketing, Business, Mass Communication or a related field.
• 13 years of experience in digital marketing; freshers with relevant skills may also apply.
• Practical knowledge of Meta Ads Manager, Google Ads, Google Analytics and Search Console.
• Basic knowledge of SEO, social media marketing, email marketing and WhatsApp marketing.
• Familiarity with Canva and basic video-editing tools is preferred.
• Good written and verbal communication skills in English. Knowledge of Kannada and Hindi will be an advantage.
• Creative, analytical and capable of working independently.
• Experience in lead generation for legal, financial, taxation or professional services will be an added advantage.