Digital Marketing Specialist

Leamss; Mumbai; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary + incentives

Career growth

Hands-on multi-channel experience

Training & development

AI tools exposure

Supportive environment

Rewards for high performance

Job summary

Leamss in Mumbai seeks a dynamic Digital Marketing professional to plan, execute, and optimize campaigns across social media, Google, and Meta platforms. You will manage Instagram, Facebook, LinkedIn, YouTube, and other channels, creating content, captions, banners, and promotional videos.

The role requires SEO, keyword research, blog publishing, and website content optimization, plus analytics using Google Analytics and Search Console.

Qualifications

• Graduate in Marketing, Digital Marketing, Communications, or a related field with relevant experience preferred.
• Strong knowledge of social media marketing, SEO, Google Ads, Meta Ads, content creation, graphic design, and video editing.
• Creative, analytical, proactive, and result-oriented with good communication and campaign management skills.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media, Google, and Meta platforms.
• Manage Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
• Create engaging content, captions, creatives, banners, brochures, ads, reels, and promotional videos.
• Handle graphic design and video editing using relevant tools.
• Perform SEO, keyword research, blog publishing, and website content optimization.
• Manage Google Ads and Meta Ads, monitor website performance through Google Analytics and Search Console, generate quality leads, and prepare campaign performance reports.
• Coordinate with design, content, and counselling teams and stay updated with digital marketing trends, AI tools, and industry best practices.

Skills

Social media marketing

SEO

Google Ads

Meta Ads

Content creation

Graphic design

Video editing

Campaign management

Analytical thinking

Communication skills

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Search Console

Graphic design software

Video editing software

Google Ads

Meta Ads platform

Job description

Role & responsibilities

Plan, execute, and optimize digital marketing campaigns across social media, Google, and Meta platforms. Manage Instagram, Facebook, LinkedIn, YouTube, and other relevant channels. Create engaging content, captions, creatives, banners, brochures, ads, reels, and promotional videos. Handle graphic design and video editing using relevant tools. Perform SEO, keyword research, blog publishing, and website content optimization. Manage Google Ads and Meta Ads, monitor website performance through Google Analytics and Search Console, generate quality leads, and prepare campaign performance reports. Coordinate with design, content, and counselling teams and stay updated with digital marketing trends, AI tools, and industry best practices.

Preferred candidate profile

Graduate in Marketing, Digital Marketing, Communications, or a related field with relevant experience preferred. Strong knowledge of social media marketing, SEO, Google Ads, Meta Ads, content creation, graphic design, and video editing. Creative, analytical, proactive, and result-oriented with good communication and campaign management skills.

Perks and benefits

• Competitive salary with performance-based incentives


• career growth opportunities


• hands-on experience across multiple digital marketing channels


• training and development


• exposure to AI and modern marketing tools


• supportive work environment


• and rewards for high performance.