Digital Marketing Specialist

AanantaTech Stravira LLP; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Remote-first culture

Health insurance

Conference and upskilling budget

Flexible hours

Tool and software budget

Job summary

AanantaTech Stravira LLP in Bengaluru is seeking a digital marketing specialist to own inbound channels through SEO, content, paid campaigns, and social media. You will be part analytics expert, part creative strategist.

With 2–4 years of experience, you will optimize ROAS, produce tech-focused content, manage campaigns, and contribute to webinars and case studies in a remote-friendly environment. Health insurance and upskilling opportunities are provided.

Qualifications

• 2+ years of digital marketing experience.
• SEO expertise spanning technical and content aspects.
• Google Ads and LinkedIn Ads certifications.
• Data-driven with analytics skills (GA4, Search Console).
• Content writing ability for tech audiences.

Responsibilities

• Plan and execute SEO strategy to drive organic traffic growth.
• Manage Google Ads and LinkedIn campaign portfolios.
• Create and distribute content for target personas.
• Manage social media presence across LinkedIn, Twitter, and Instagram.
• Analyze campaign performance and optimize ROAS.
• Collaborate on webinars, case studies, and thought leadership content.

Skills

SEO

Google Ads

LinkedIn Ads

Analytics

Content writing

Tools

HubSpot

Job description

Job Highlights

Department Marketing

Location Bengaluru / Remote

Type Full Time

Experience 2–4 Years

Posted November 14, 2024

About the Role

Own our digital marketing channels and drive qualified inbound leads through SEO, content, paid campaigns, and social media. You'll be part analytics expert, part creative strategist.

Key Responsibilities

• Plan and execute SEO strategy to drive organic traffic growth
• Manage Google Ads and LinkedIn campaign portfolios
• Create and distribute content that resonates with our target personas
• Manage social media presence across LinkedIn, Twitter, and Instagram
• Analyze campaign performance and optimize for ROAS
• Collaborate on webinars, case studies, and thought leadership content

What We're Looking For

• 2+ years of digital marketing experience
• SEO expertise with technical and content components
• Google Ads and LinkedIn Ads certifications
• Data-driven with strong analytics skills (GA4, Search Console)
• Content writing ability for tech audiences

Nice to Have

• Experience in B2B tech/SaaS marketing
• HubSpot certification
• Video content production experience

Tool and software budget

Remote-first culture

Health insurance

Conference and upskilling budget

Flexible hours