digital Marketing Specialist (Advertisement)

Axes Geeks India; Kaithal; On-site; INR 300,000 - 420,000; Full time

Job summary

Axes Geeks India in Kaithal is seeking a Digital Marketing Specialist (Advertisement) to plan, execute, and optimize paid campaigns. You will manage budgets, monitor performance with analytics tools, and adjust targeting, creatives, and bidding strategies to maximize ROI.

The role requires hands-on experience with Google Ads and Meta Ads Manager, strong communication skills, and the ability to coordinate with design and content teams to deliver data-driven insights.

Qualifications

• Proficiency in Digital Marketing planning and paid campaigns across major platforms.
• Strong Social Media Marketing skills for designing and optimizing advertising strategies.
• Experience with Web Analytics to track performance and optimize campaigns.
• Effective Communication for cross-functional collaboration and presenting results.
• Hands-on experience with Google Ads, Meta Ads Manager, and other ad networks.
• Ability to manage multiple campaigns, prioritize tasks, and meet deadlines in a fast-paced environment.
• Solid understanding of targeting, remarketing, conversion tracking, and basic SEO related to digital ads.
• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across search engines and social platforms.
• Manage campaign budgets and monitor performance to maximize ROI.
• Create ad copy and visual briefs; coordinate with design and content teams.
• Conduct A/B tests and prepare performance reports for stakeholders.
• Stay updated on digital advertising trends, platform updates, and best practices.

Skills

Digital Marketing

Social Media Marketing

Web Analytics

Campaign Management

Communication

Google Ads

Meta Ads Manager

Ad Networks

SEO Basics

Education

Bachelor's degree in Marketing/Business

Tools

Google Ads

Meta Ads Manager

Analytics tools

Job description

Company Description

Our company is a leading India-based IT solutions and digital marketing provider, focused on helping businesses grow their online presence and revenue. We specialize in services such as SEO, SMO, SMM, PPC, content marketing, and website development, as well as embedded solutions, game development, and app development. Clients rely on our integrated approach to build strong digital brands, attract targeted audiences, and improve performance across multiple platforms. Team members collaborate in a dynamic environment that values innovation, data-driven decision making, and continuous learning to deliver measurable results.

Role Description

The Digital Marketing Specialist (Advertisement) is a full-time, on-site role based in Kaithal. This role involves planning, executing, and optimizing paid advertising campaigns across search engines and social media platforms, aligned with client and company objectives. The specialist will manage campaign budgets, monitor performance through analytics tools, and adjust targeting, creatives, and bidding strategies to maximize ROI. Day-to-day responsibilities include creating ad copy and visual briefs, coordinating with design and content teams, conducting A/B tests, and preparing performance reports and insights for internal stakeholders and clients. The role also requires staying current with digital advertising trends, platform updates, and best practices to ensure campaigns remain competitive and compliant.

Qualifications

• Proficiency in Digital Marketing and Online Marketing, including planning and managing paid campaigns across major platforms.
• Strong Social Media Marketing skills for designing, implementing, and optimizing advertising strategies on social networks.
• Experience with Web Analytics tools to track performance, interpret data, and make data-driven optimization decisions.
• Effective Communication skills for collaborating with cross-functional teams and presenting campaign results to stakeholders.
• Hands-on experience with platforms such as Google Ads, Meta Ads Manager, and other relevant ad networks.
• Ability to manage multiple campaigns, prioritize tasks, and meet deadlines in a fast-paced environment.
• Solid understanding of targeting, remarketing, conversion tracking, and basic SEO principles related to digital ads.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in digital advertising or agency environments is an advantage.