Digital Marketing Specialist

Tata Consultancy Services; Ahmedabad District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Tata Consultancy Services in India seeks a Digital Marketing Specialist for Telecom Products & Solutions. You will drive go-to-market strategies, boost brand visibility and generate demand for innovative telecom offerings.

The role requires strong content creation, storytelling, and campaign analytics, plus adept stakeholder coordination to align marketing with product and sales teams.

Qualifications

• Proven experience in marketing Telecom Products, Solutions, or Services.
• Strong understanding of telecom market trends and customer segments.
• Hands-on experience in GTM strategy development and execution.
• Excellent content creation and communication skills.
• Strong stakeholder management and project coordination experience.

Responsibilities

• Develop and execute GTM campaigns for telecom products and solutions.
• Enhance brand visibility and generate demand across target segments.
• Collaborate with stakeholders and manage campaign performance analytics.

Job description

We're Hiring: Digital Marketing Specialist (Telecom Products & Solutions)

Are you passionate about digital marketing and have strong experience in the telecom industry? We're looking for a Digital Marketing Specialist to drive go-to-market strategies, enhance brand visibility, and generate demand for innovative telecom products and solutions.

• Digital Marketing
• Telecom Domain Expertise
• Brand Visibility & Demand Generation
• Content Development & Storytelling
• Campaign Management & Marketing Analytics
• Stakeholder Management

Must Have:

• Proven experience in marketing Telecom Products, Solutions, or Services
• Strong understanding of telecom market trends and customer segments
• Hands-on experience in GTM strategy development and execution
• Excellent content creation and communication skills
• Strong stakeholder management and project coordination experience

Good to Have:

• Experience in thought leadership and brand awareness initiatives
• Planning and executing webinars, podcasts, and industry events
• Exposure to telecom operators, analysts, partners, and enterprise customers
• Marketing analytics and campaign performance tracking expertise