Digital Marketing Executive

WLEN WorldJobs LLP; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

WLEN WorldJobs LLP in Bengaluru seeks a seasoned Digital Marketing professional with 4+ years of B2B branding and digital marketing experience to lead brand awareness and product visibility. You will oversee social media (LinkedIn and YouTube), content creation and SEO, and manage campaigns across Google Ads, Meta, and LinkedIn.

You’ll design and execute online marketing strategies, build brand positioning, and generate KPI-driven reporting while coordinating with cross-functional teams in a

Qualifications

• 4+ years of experience in Digital Marketing with B2B focus
• Hands-on experience in brand awareness and product visibility
• Experience in social media management (LinkedIn and YouTube)
• Strong SEO (on-page, off-page, technical) and website management
• Experience with paid digital campaigns (Google AdWords, Meta, LinkedIn)
• Content creation including blogs and digital publishing for B2B audiences
• Proficiency in email marketing campaigns and lead nurturing funnels
• Proven ability to plan campaigns and KPI reporting

Responsibilities

• Execute the company’s Digital Marketing Strategy across social platforms (LinkedIn, YouTube)
• Establish and manage brand awareness and product visibility
• Ensure consistent brand presence and website updates
• Independently manage digital marketing activities and content
• Set up and manage LinkedIn and YouTube accounts
• Write blogs and content to boost online visibility
• Develop and implement Online Marketing and Brand Positioning strategies
• Create reporting and KPIs aligned with business needs
• Manage brand reputation on digital channels

Skills

Brand management

B2B marketing

Content writing

Email marketing

Lead nurturing

SEO

Social media management

LinkedIn advertising

Google Ads

Campaign planning

Education

Bachelor's or Master’s degree in Marketing/Business

Tools

Google Analytics

Google Search Console

Google Trends

Google Webmasters

Job description

Experience / Skills:
4 to 6 years of experience, Digital Marketing

Job Description

• This is a full-time opportunity with one of our confidential clients. The client name will be shared during the initial screening call with us/recruiter (after your profile is reviewed).
• In this posting, “we,” “us,” and “our” refer to the hiring client."Candidate" refer to you

Company Size: Startup / Small Enterprise

Working Days: 5 days/week

No. of Positions: 1

Max Notice Period: 15

Role & Responsibilities

• Responsible for execution of the company’s Digital Marketing Strategy that involves all relevant social media – Linkedin, Youtube
• Creating and establishing the Brand Awareness for our company and our products.
• Ensuring the visibility of the Brand and Product
• Management of website and ensuring that it is constantly updated
• Independently managing all digital marketing activities
• Set up and management of Linked in account and managing you tube.
• Writing blogs and content on digital forum to ensure visibility
• Responsible to develop and implement the Online Marketing and Brand Positioning strategies
• Create key reporting and performance indicators based on business requirements
• Brand management on the digital forum

Ideal Candidate

• Strong expertise in Branding, Brand Management, and Product Awareness
• Brand Reputation Management across social media and digital channels
• Proven B2B marketing experience (mandatory focus)
• Content writing for digital platforms
• Email marketing campaigns and automation
• Sequencing and campaign planning for lead nurturing
• Expert in websites and LinkedIn
• Search Engine Optimization
• Social Media Calendar Management
• Google Funnel Creation and Optimization
• Programmatic Advertising
• Google AdWords
• Meta Advertising
• LinkedIn Advertising
• Off page SEO & On-Page SEO Analysis, Technical SEO
• Experience in SEO Tools - Google Analytics, Google Webmasters, Google Search Console, Google Trends
• Advanced Web Page Ranking
• Blog management and content generation

Mandatory

• Strong Digital Marketing / B2B Brand Marketing profiles
• Mandatory (Experience 1): Must have a minimum 4+ years of experience as a Digital Marketing Executive / Digital Marketing Professional
• Mandatory (Experience 2): Hands-on experience in B2B digital marketing, with a strong focus on brand awareness, product visibility, and brand positioning
• Mandatory (Experience 3): Hands-on experience in social media management, including LinkedIn and YouTube, social media calendar planning, and brand reputation management
• Mandatory (Experience 4): Strong experience in SEO (On-page, Off-page, and Technical SEO), website management, and page optimization to improve online visibility and rankings
• Mandatory (Experience 5): Proven experience in paid digital marketing campaigns, including Google AdWords, Meta Advertising, and LinkedIn Advertising
• Mandatory (Experience 6): Experience in content creation, including blog writing, content generation, and digital publishing for B2B audiences
• Mandatory (Tools): Hands-on experience with Google Analytics, Google Search Console, Google Webmasters, Google Trends, and performance tracking tools
• Mandatory (Skills 1): Strong understanding of email marketing, campaign sequencing, lead nurturing funnels, programmatic advertising, and KPI reporting
• Mandatory (Company): B2B SaaS / B2B Services OR Digital Marketing Agencies, with exposure to B2B client/projects (If candidate is from marketing agency, name of b2b clients and projects should be mentioned in resume)

Preferred

• Preferred (Education): Bachelor’s or Master’s degree in BBA / BBM / MBA / Mass Communication / Journalism.
• Preferred (Certifications): Google certifications in Google Analytics / Google Ads / Digital Marketing.
• Preferred (Advanced Marketing): Exposure to advanced web page ranking techniques and latest digital marketing trends.

Screening Questions: (You must answer this along with the professional summary of the application):

• Please provide breakup of your CTC (Fixed+Variable)?
• Your current company?

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