Digital Marketing & Salesforce Marketing Cloud Executive

Pinnacle; Durgapur; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Pinnacle Infotech is seeking a hands-on Digital Marketing & Salesforce Marketing Cloud Executive in Durgapur/Jaipur. You will manage Salesforce and Marketing Cloud processes, drive CRM integration with marketing and sales tools, and optimize lead management and campaign automation.

The role requires 5–7 years of experience, strong SFDC expertise, and a track record of data-driven marketing. You will collaborate with Sales, Marketing, IT and external partners to improve CRM governance and

Qualifications

• 5–7 years of relevant professional experience.
• Hands-on Salesforce/SFDC experience.
• Experience with Salesforce Marketing Cloud.
• Knowledge of CRM processes, lead management, and marketing automation.
• Experience with third-party integrations and data synchronization.

Responsibilities

• Manage Salesforce processes across leads, accounts, contacts, opportunities, and campaigns.
• Configure workflows, routing, dashboards, and reports.
• Manage Salesforce Marketing Cloud activities including emails and customer journeys.
• Integrate Salesforce with websites and marketing tools.
• Ensure data accuracy and CRM governance.
• Track campaign performance and ROI.
• Collaborate with Sales, Marketing, IT and partners.

Skills

Salesforce/SFDC

Marketing Cloud

CRM processes

Marketing automation

Lead management

Data synchronization

Analytics

Stakeholder management

Tools

APIs

Job description

Position: Digital Marketing & Salesforce Marketing Cloud Executive

Location: Durgapur/Jaipur

Employment Type: Full-Time

Experience: 5–7 Years

About the Role

Pinnacle Infotech is looking for a hands‑on Digital Marketing professional with strong experience in Salesforce (SFDC), Salesforce Marketing Cloud, CRM processes, marketing automation, and system integrations.

The selected candidate will manage Salesforce and Marketing Cloud processes, integrate CRM with marketing and sales platforms, streamline lead management, and support campaign automation, tracking, and reporting.

Key Responsibilities

• Manage and optimize Salesforce processes across leads, accounts, contacts, opportunities, and campaigns.
• Configure workflows, lead‑routing processes, assignment rules, dashboards, and reports.
• Manage Salesforce Marketing Cloud activities, including email campaigns, customer journeys, segmentation, lead nurturing, and automation.
• Integrate Salesforce with websites, marketing tools, lead‑generation platforms, analytics platforms, webinar and event tools, and other applications.
• Ensure accurate lead capture, data synchronization, database hygiene, and CRM governance.
• Improve lead‑to‑opportunity processes and automate manual sales and marketing workflows.
• Track campaign performance, lead sources, MQLs, SQLs, conversions, pipeline contribution, and ROI.
• Collaborate with Sales, Marketing, IT, external partners, and other stakeholders to improve CRM and marketing processes.

Required Skills and Experience

• 5–7 years of relevant professional experience.
• Strong hands‑on experience with Salesforce/SFDC.
• Experience with Salesforce Marketing Cloud or a similar marketing automation platform.
• Good understanding of Salesforce objects, workflows, campaigns, dashboards, and reporting.
• Experience with third‑party integrations, APIs, connectors, and data synchronization.
• Strong understanding of B2B lead management, marketing automation, and sales funnels.
• Strong analytical, reporting, communication, and stakeholder‑management skills.

Preferred Qualifications

• Salesforce or Salesforce Marketing Cloud certification.
• Experience with LinkedIn Campaign Manager, Google Ads, Google Analytics, Account-Based Marketing, or lead‑intelligence platforms.
• Exposure to Power BI or Tableau.
• Previous experience in a B2B organization.

Key Success Measures

• Improved CRM data accuracy and process efficiency.
• Seamless integration between Salesforce and marketing or sales systems.
• Improved lead conversion and campaign performance.
• Effective marketing automation and reporting.
• Growth in the marketing‑influenced sales pipeline.