Software Engineer-Marketing Cloud

Retail Insights; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Retail Insights in India is seeking a Salesforce Marketing Cloud specialist with 3+ years of experience to lead marketing automation initiatives and deliver enterprise-scale implementations.

You will design personalized multi-channel customer journeys, integrate Marketing Cloud with CRM and CDP, and collaborate with marketing and analytics teams to optimize campaigns and demonstrate ROI.

Qualifications

• Minimum 3+ years of experience in Salesforce ecosystem with strong focus on Marketing Cloud.
• Proven experience delivering enterprise-scale Marketing Cloud implementations.
• Strong understanding of digital marketing, campaign automation, and personalization.
• Hands-on expertise with Journey Builder, Automation Studio, and Email Studio.
• Experience integrating Marketing Cloud with CRM, CDP, and external systems.
• Strong analytical skills with ability to interpret campaign performance data.
• Excellent communication and stakeholder management skills.
• Experience working in Agile / Scrum environments.

Responsibilities

• Lead design, implementation, and optimization of Marketing Cloud solutions.
• Design and execute personalized multi-channel journeys with Journey Builder.
• Manage email, SMS, and digital marketing campaigns across touchpoints.
• Build data extensions, segmentation logic, and audience targeting.
• Implement automations with Automation Studio for scalable campaigns.
• Integrate Marketing Cloud with CRM, CDP, and external data sources.
• Monitor, analyze, and optimize campaign performance and metrics.
• Develop dashboards and reports for marketing KPIs and ROI.
• Collaborate with marketing, analytics, and business teams on personalization.
• Support UAT, go-live, and post-production optimization.
• Ensure data quality, compliance, and marketing governance.
• Act as SME for Marketing Cloud best practices.
• Drive continuous improvement and innovation in digital marketing automation.

Skills

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Email Studio

CRM integration

CDP integration

Analytics

Agile / Scrum

Stakeholder management

Multi-channel marketing

Tools

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Email Studio

CRM integration

CDP integration

Analytics tools

Job description

Retail Insights delivers scalable, innovative, and cost-effective IT solutions through centers in India, Dubai, and the U.S. We specialize in Full Stack Development, Data & AI/ML, Mobile, DevOps, and digital platforms like Adobe, Salesforce, Shopify, Snowflake, and Blue Yonder.

• Lead design, implementation, and optimization of Salesforce Marketing Cloud solutions
• Design and execute personalized, multi-channel customer journeys using Journey Builder
• Manage email, SMS, and digital marketing campaigns across customer touchpoints
• Build and manage data extensions, segmentation logic, and audience targeting
• Implement automation workflows using Automation Studio to support scalable campaigns
• Integrate Marketing Cloud with Salesforce CRM, CDP, and external data sources
• Monitor and optimize campaign performance, engagement, and conversion metrics
• Develop dashboards and reports to track marketing KPIs and ROI
• Collaborate with marketing, analytics, and business teams to drive personalization strategies
• Support UAT, go-live, and post-production optimization
• Ensure data quality, compliance, and marketing governance standards
• Act as a subject-matter expert for Marketing Cloud best practices
• Drive continuous improvement and innovation in digital marketing automation

• Minimum 3+ years of experience in Salesforce ecosystem with strong focus on Marketing Cloud
• Proven experience delivering enterprise-scale Marketing Cloud implementations
• Strong understanding of digital marketing, campaign automation, and personalization
• Hands-on expertise with Journey Builder, Automation Studio, and Email Studio
• Experience integrating Marketing Cloud with CRM, CDP, and external systems
• Strong analytical skills with ability to interpret campaign performance data
• Excellent communication and stakeholder management skills
• Experience working in Agile / Scrum environments