#130531 - Salesforce Developer – Marketing Cloud & Data Cloud
Upwork
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Job summary
Upwork is seeking an experienced Salesforce Developer with strong Marketing Cloud expertise to build connected customer data and engagement solutions across Salesforce Marketing Cloud and Data Cloud. This role focuses on audience creation, journeys, data activation, campaign orchestration, automation, and cross-platform integrations.
You will collaborate with marketing, CRM, product, analytics, and tech teams to translate lifecycle and campaign needs into scalable technical solutions, monitor
Qualifications
- 4+ years of Salesforce development experience.
- Hands-on experience with Salesforce Marketing Cloud.
- Strong understanding of audience segmentation, customer journeys, activation, consent-aware data usage, and campaign orchestration.
- Experience with AMPscript, SQL, SSJS, APIs, and Marketing Cloud automation capabilities.
- Experience integrating Salesforce platforms with third-party systems and enterprise data sources.
- Strong knowledge of data modeling, ETL processes, and API-based architectures.
- Ability to work effectively across technical and business teams in a fast-paced environment.
Responsibilities
- Design and implement end-to-end solutions across Salesforce Data Cloud and Salesforce Marketing Cloud.
- Build and support data ingestion pipelines, identity resolution logic, audience segmentation, and activation workflows.
- Develop and maintain Marketing Cloud assets, including journeys, automations, triggered communications, data extensions, and personalization components.
- Integrate Data Cloud audiences and insights with Marketing Cloud campaigns and orchestration flows.
- Partner with marketing, CRM, product, analytics, and technical teams to translate campaign and customer lifecycle requirements into technical solutions.
- Monitor campaign data quality, audience accuracy, and platform performance.
- Troubleshoot issues involving subscriber data, segmentation, audience activation, automations, integrations, and campaign execution.
- Design and support integrations between Salesforce platforms, third-party systems, and enterprise data sources.
- Document technical solutions, dependencies, integrations, and operational processes.
Skills
Tools
Job description
We are seeking an experienced Salesforce Developer with strong Salesforce Marketing Cloud expertise to build connected customer data and engagement solutions across Salesforce Marketing Cloud and Data Cloud.
This role will focus on the technical implementation of audience creation, customer journeys, data activation, campaign orchestration, marketing automation, and cross-platform integrations. You will work closely with marketing, CRM, product, analytics, and technical stakeholders to translate customer lifecycle and campaign needs into reliable, scalable solutions.
- Design and implement end-to-end solutions across Salesforce Data Cloud and Salesforce Marketing Cloud.
- Build and support data ingestion pipelines, identity resolution logic, audience segmentation, and activation workflows.
- Develop and maintain Marketing Cloud assets, including journeys, automations, triggered communications, data extensions, and personalization components.
- Integrate Data Cloud audiences and insights with Marketing Cloud campaigns and orchestration flows.
- Partner with marketing, CRM, product, analytics, and technical teams to translate campaign and customer lifecycle requirements into technical solutions.
- Monitor campaign data quality, audience accuracy, and platform performance.
- Troubleshoot issues involving subscriber data, segmentation, audience activation, automations, integrations, and campaign execution.
- Design and support integrations between Salesforce platforms, third-party systems, and enterprise data sources.
- Document technical solutions, dependencies, integrations, and operational processes.
We are seeking an experienced Salesforce Developer with strong Salesforce Marketing Cloud expertise to build connected customer data and engagement solutions across Salesforce Marketing Cloud and Data Cloud.
This role will focus on the technical implementation of audience creation, customer journeys, data activation, campaign orchestration, marketing automation, and cross-platform integrations. You will work closely with marketing, CRM, product, analytics, and technical stakeholders to translate customer lifecycle and campaign needs into reliable, scalable solutions.
- Design and implement end-to-end solutions across Salesforce Data Cloud and Salesforce Marketing Cloud.
- Build and support data ingestion pipelines, identity resolution logic, audience segmentation, and activation workflows.
- Develop and maintain Marketing Cloud assets, including journeys, automations, triggered communications, data extensions, and personalization components.
- Integrate Data Cloud audiences and insights with Marketing Cloud campaigns and orchestration flows.
- Partner with marketing, CRM, product, analytics, and technical teams to translate campaign and customer lifecycle requirements into technical solutions.
- Monitor campaign data quality, audience accuracy, and platform performance.
- Troubleshoot issues involving subscriber data, segmentation, audience activation, automations, integrations, and campaign execution.
- Design and support integrations between Salesforce platforms, third-party systems, and enterprise data sources.
- Document technical solutions, dependencies, integrations, and operational processes.
Enterprise experience strongly preferred.
- 4+ years of Salesforce development experience.
- Hands‑on experience with Salesforce Marketing Cloud.
- Strong understanding of audience segmentation, customer journeys, activation, consent‑aware data usage, and campaign orchestration.
- Experience with AMPscript, SQL, SSJS, APIs, and Marketing Cloud automation capabilities.
- Experience integrating Salesforce platforms with third‑party systems and enterprise data sources.
- Strong knowledge of data modeling, ETL processes, and API‑based architectures.
- Ability to work effectively across technical and business teams in a fast‑paced environment.
- Salesforce Marketing Cloud Developer and/or Salesforce Data Cloud certification.
- Experience with Journey Builder, Automation Studio, Contact Builder, Email Studio, and Mobile Studio.
- Experience implementing personalization use cases.
- Experience with CRM data synchronization and campaign performance optimization.
- Familiarity with privacy, consent, and enterprise data governance requirements.
- Salesforce Marketing Cloud
- Salesforce Data Cloud
- AMPscript
- SQL
- Server‑Side JavaScript (SSJS)
- APIs and API‑based integrations
- Marketing Cloud automation capabilities
- Remote contract role open to candidates in APAC.
- Full‑time allocation of approximately 40 hours per week.
- Engagement currently expected to run through March 31, 2027.
- U.S. Central Time coverage is required.
- Availability through approximately 11:00 a.m. U.S. Central Time is preferred.
- Some overlap with India Standard Time is expected.
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