Salesforce Marketing Cloud Consultant (B2C)

DigitalXNode

Mumbai

Hybrid

INR 1,200,000 - 1,800,000

Full time

14 days+

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Job summary

DigitalXNode invites applications for a Salesforce Marketing Cloud Consultant role in the retail & ecommerce space. This fully remote opportunity offers flexible engagement as Full Time, Part Time or Contractual across India.

You will design and optimize marketing automation, craft customer journeys in a B2C context, and work with cross-functional teams to boost engagement and revenue. The ideal candidate has 4+ years with Salesforce Marketing Cloud, with hands-on experience in Email Studio,

Qualifications

Bachelor’s or Master’s degree in Marketing, Business, CS or related field.
4+ years hands-on Salesforce Marketing Cloud experience for B2C campaigns.
Salesforce Certification in Marketing Cloud Email Specialist or Consultant is desirable.

Responsibilities

Design and implement marketing automation strategies across B2C journeys.
Collaborate with marketing, sales and IT to integrate CRM and data models.
Optimize campaigns using Salesforce Marketing Cloud analytics and best practices.
Provide guidance on SFMC enhancements and mentor junior team members.
Ensure data privacy, security policies, and regulatory compliance.

Skills

Customer journey design

B2C marketing

Marketing Cloud expertise

Cross-functional collaboration

Data integration

Security and compliance

Education

Bachelor’s or Master’s degree in Marketing/Business/CS

MBA in Marketing

Tools

Salesforce Marketing Cloud

Email Studio

Journey Builder

Automation Studio

Content Builder

Cloud Pages

Job description

Company Overview

We are a talent acquisition and staff augmentation firm, and we are currently hiring on behalf of one of our clients, an organization in the retail and e-commerce space. Our client is looking to onboard a Salesforce Marketing Cloud Consultant across multiple locations in India for a fully remote role that can be offered on a full-time, part-time, or contractual basis based on the candidate’s preference and eligibility.

Job Summary

In the role of Salesforce Marketing Cloud Consultant with specialization in B2C, you will be a pivot role and responsible for designing, implementing, and optimizing marketing automation strategies to enhance customer engagement, drive revenue growth, and elevate brand awareness. Collaborate with cross-functional teams to o build and refine customer journeys that enhances engagement and improves campaign performance using Salesforce Marketing Cloud and B2C marketing best practices.

Key Responsibilities

Partner with cross-functional teams, marketing, sales, and customer service teams, to analyze business objectives and B2C customer segments, delivering tailored marketing automation strategies.
Deliver scalable marketing automation solutions using Salesforce Marketing Cloud, also ensuring seamless CRM integration and improving campaign efficiency.
Tracked campaign performance and used analytics to refine marketing strategies, improving overall results and customer engagement.
Assist team on best practices of Salesforce Marketing Cloud, and B2C marketing ongoing developments.
Work in collaboration with technical teams to support data integration, troubleshoot issues, and maintain accurate customer data.
Work closely with IT teams to establish security policies, configure IP warming and whitelisting, and maintain compliance with email regulations.
Continuously explore Salesforce Marketing Cloud enhancements and apply or recommend to drive new features to strengthen marketing initiatives and team performance.
Provide technical mentorship and coaching to junior team members, helping them develop their skills while fostering collaboration and continuous improvement.

Required Skills

Capable to understand requirements of client and to design customer journeys and associated data models accordingly.
Broader experience with Marketing Cloud Studios and Builders, Email Studio (specifically), Content Builder, Journey Builder, Automation Studio, Cloud Pages, and Mobile Studio for designing and execution of personalized marketing campaigns.
Work extensively (Designing, building, optimizing and execution) with customized and tailor made marketing campaigns using Salesforce Marketing Cloud Studios and Builders, including Email Studio, Content Builder, Journey Builder, Automation Studio, CloudPages, and Mobile Studio.
Analyz B2C market trends and customer insights for successful marketing initiatives.
Deliver personalized customer experiences in Salesforce Marketing Cloud by developing customer journeys, audience segmentation strategies, and marketing automation solutions.
Analyz campaign data to refine marketing strategies, improve campaign effectiveness, and maximize business outcomes.
Bridge the gap between technical and business teams by simplifying complex concepts, enabling informed decision-making and effective collaboration.

AI Experience

Familiarity with AI-driven personalization, predictive segmentation, or Salesforce Einstein features within Marketing Cloud is a plus.
Built strong relationships with cross-functional teams by communicating complex concepts clearly and in an easy manner so that non-technical stakeholders can also understand.

Managerial Experience

Experience training and mentoring fellow and junior team members, sharing expertise and fostering a culture of continuous learning.
Ability to act as a subject matter expert, guiding the team on best practices and emerging trends in Salesforce Marketing Cloud and B2C marketing.

Operational Experience

Collaborate with IT teams on security requirements, IP warming, whitelisting, and email compliance.
Track record of ensuring the accuracy and consistency of customer data through close collaboration with technical teams.
Applied knowledge of customer data privacy regulations, including GDPR and the Digital Personal Data Protection (DPDP) Act, to support compliant business operations.

Qualifications

Essential: Bachelor’s or Master’s degree in Marketing, Business, Computer Science, or a related field.
Preferred: MBA in Marketing.
4+ years of hands-on experience working with Salesforce Marketing Cloud, specifically in designing and executing marketing campaigns for B2C customers.

Certifications