Sr. Executive Digital Marketing

KOHLER India; Pune District; On-site; INR 1,200,000 - 1,700,000; Full time

Job summary

KOHLER India is seeking a Sr. Executive – Digital Marketing to plan, implement, and optimize CRM, marketing automation, and integrated digital marketing initiatives.

The role emphasizes Salesforce Sales Cloud and Marketing Cloud, data-driven customer journeys, and collaboration with marketing and tech teams. The candidate should have 6–8 years of digital marketing experience, strong SFMC skills, and a solid understanding of CRM data structures and lifecycle management.

Qualifications

• Bachelor’s degree in Marketing, Business, Digital Marketing, Technology, or a related field.
• 6-8 years of experience in digital marketing, CRM, marketing automation, or related roles.
• Strong hands-on experience with Salesforce Marketing Cloud (SFMC).
• Working knowledge of Salesforce Sales Cloud and CRM data structures.

Responsibilities

• Plan, build, execute, and optimize email marketing campaigns and customer journeys using SFMC.
• Build audience segments and targeted communication based on customer behavior and CRM attributes.
• Support data extensions, SQL queries, segmentation logic, and campaign automation.
• Monitor campaign performance across deliverability, engagement, and conversion metrics.
• Collaborate with Sales, Marketing, IT, Analytics, and external technology partners.

Skills

Digital Marketing

Salesforce CRM

Marketing Automation

Lead Nurturing

Data-Driven

Education

Bachelor’s degree in Marketing/Business/Tech

Tools

SFMC

Sales Cloud

GA4

Adobe Analytics

Power BI

Job description

At Kohler, our mission is to help people live gracious, healthy, and sustainable lives. We believe that empowering our associates is essential to making this vision a reality. That's why we invest in personal and professional growth, encourage collaboration across teams and functions, and offer a comprehensive wellness package that supports the well-being of every team member.

Kohler is an equal opportunity employer. Along with competitive compensation and benefits, we offer something more enduring - a legacy built on bold innovation, creative excellence, and a deep commitment to our people and communities. Learn more about our culture and career opportunities at www.kohler.co.in/careers.

Our approach to hiring reflects our commitment to Global Inclusion. We recruit, hire, and promote qualified individuals in all roles without regard to race, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, or disability. If you are an individual with a disability and require reasonable accommodation during the recruitment process, please let your recruiter know so we can support you appropriately.

Sr. Executive Digital Marketing

Posted 1 month ago

Sr. Executive – Digital Marketing

About the Role

Kohler ITC is seeking a digitally savvy and hands-onSr. Executive - Digital Marketingto support and execute CRM, marketing automation, and integrated digital marketing initiatives.

The role will primarily focus onSalesforce Sales Cloud and Salesforce Marketing Cloud (SFMC), managing customer and lead data, email campaigns, journeys, segmentation, automation, reporting, and CRM-led engagement programs. The role will also require a strong understanding of the broader digital marketing ecosystem to ensure CRM initiatives are aligned with paid media, SEO, website, social media, analytics, and overall customer journey objectives.

The ideal candidate should be comfortable working acrossmarketing and technology teams, translating business requirements into effective CRM and marketing automation solutions, and using data and insights to improve customer engagement and lead conversion.

Key Responsibilities

• Manage and support day-to-daySalesforce Sales Cloudactivities related to leads, contacts, accounts, opportunities, and campaign data.
• Understand lead lifecycle management fromlead generation through qualification, nurturing, conversion, and sales handoff.
• Support CRM data segmentation, cleansing, validation, and quality management.
• Work closely with sales teams to understand lead management requirements and improve CRM processes.
• Configure and maintain campaign-related data, audience segments, and CRM workflows in collaboration with Salesforce teams.
• Support integration and data movement betweenSales Cloud, Marketing Cloud, website, digital channels, and other marketing platforms.
• Identify opportunities to improve lead management, customer engagement, and CRM-driven conversion.
• Assist in troubleshooting data, campaign, automation, and integration-related issues.

Salesforce Marketing Cloud & Marketing Automation

• Plan, build, execute, and optimizeemail marketing campaigns and customer journeys using Salesforce Marketing Cloud.
• Work across SFMC capabilities includingEmail Studio, Journey Builder, Automation Studio, Contact Builder, and Data Extensions.
• Build audience segments and targeted communication based on customer behavior, lifecycle stage, demographics, engagement, and CRM attributes.
• Create and manage automated customer journeys includingwelcome, nurture, engagement, re-engagement, lead nurturing, and lifecycle campaigns.
• Support email campaign development, testing, scheduling, deployment, and post-campaign analysis.
• Manage data extensions, SQL queries, segmentation logic, campaign automation, and audience refreshes.
• Implement personalization, dynamic content, A/B testing, and campaign optimization initiatives.
• Monitor campaign performance acrossdeliverability, open rate, click-through rate, engagement, conversion, and unsubscribe metrics.
• Use SFMC analytics and reporting to identify opportunities for campaign and journey optimization.
• Support integration ofWhatsApp and other customer engagement channelswith CRM and marketing automation initiatives. Knowledge of CleverTap or similar platforms is an added advantage.
• Ensure CRM and marketing automation activities follow applicable data privacy, consent, and communication governance requirements.

Digital Marketing & Analytics

• Maintain a strong understanding of the broader digital marketing ecosystem, includingSEO, paid media, social media, website, content, analytics, and digital customer journeys.
• Collaborate with SEO and performance marketing teams to align CRM campaigns with acquisition and conversion strategies.
• Support audience creation and activation using insights from paid media, website, CRM, and customer behavior.
• Analyze digital and CRM performance using tools such asGA4, Adobe Analytics, Google Tag Manager, Google Search Console, Power BI, or similar platforms.
• Develop campaign performance reports and provide actionable insights to improve engagement, lead quality, and conversion.
• Support integrated campaigns across email, paid media, website, social, and CRM channels.
• Stay updated on emerging trends inmarketing automation, AI-driven personalization, CRM, customer data, and digital marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, Digital Marketing, Technology, or a related field.
• 6-8 years of experience in digital marketing, CRM, marketing automation, or related roles.
• Strong hands-on experience withSalesforce Marketing Cloud (SFMC).
• Working knowledge ofSalesforce Sales Cloud, particularly leads, contacts, accounts, opportunities, campaigns, and lead lifecycle management.
• Understanding of CRM data structures, audience segmentation, customer journeys, and marketing automation.
• Working knowledge of digital marketing channels includingSEO, paid search, paid social, social media, website, and analytics.
• Experience withGA4 / Adobe Analytics, GTM, GSC, Power BI, or similar analytics and reporting platforms is preferred.
• Salesforce certification is preferred.
• Strong hands-onSalesforce CRM and Marketing Automationcapability.
• Good understanding of the completedigital marketing ecosystem.
• Strong analytical and data-driven mindset.
• Ability to translate business requirements into CRM and marketing automation solutions.
• Strong understanding of customer lifecycle and lead nurturing.
• Attention to detail, particularly around CRM data, campaign execution, and automation.
• Strong communication and stakeholder management skills.
• Ability to work effectively withSales, Marketing, IT, Analytics, and external technology partners.
• Ownership mindset with a focus on campaign quality, efficiency, and measurable business outcomes.
• Ability to learn and adapt to evolving digital marketing and marketing technology platforms.

Mandatory Skills

Performance Marketing, Digital Marketing, Salesforce, Salesforce Sales Cloud, Zoho CRM, whatsapp marketing, SEO, Paid Media,