Tech Lead- Salesforce Marketing Cloud

Heptarc Talent Acquisition; Bengaluru; Hybrid; INR 1,200,000 - 2,400,000; Full time

Job summary

Heptarc Talent Acquisition in Bengaluru is seeking a seasoned Salesforce Marketing Cloud Engineer to design and implement marketing automation. The role involves integrating Salesforce CRM with Marketing Cloud, optimizing customer journeys, and driving campaign performance.

You will collaborate with marketing teams, ensure data integrity, and stay current with Marketing Cloud trends. 5–7 years of experience and a degree in a related field are preferred.

Qualifications

• Proven expertise in Salesforce Marketing Cloud & Connect.
• Strong SQL and data manipulation for reporting.
• Experience with AMPscript and Journey Builder.
• Solid understanding of marketing automation principles.

Responsibilities

• Design, develop and implement marketing automation solutions using Salesforce Marketing Cloud.
• Integrate Salesforce CRM with Marketing Cloud using Marketing Cloud Connect.
• Collaborate with marketing teams to optimize customer journeys and campaigns.
• Analyze campaign performance and provide insights to improve engagement and conversions.
• Ensure data integrity and regulatory compliance.
• Participate in code reviews and maintain best practices.
• Provide technical support and training to team members.

Skills

Salesforce Marketing Cloud

Marketing Cloud Connect

SQL & data manipulation

AMPscript & Journey Builder

Marketing automation practices

Education

Bachelor's degree in CS/IT/Marketing or related field

Tools

HTML

CSS

JavaScript

Job description

Overview

Location: Bengaluru

Mode: Work from office / Hybrid

Experience Required: 5‑7 years

Mandatory Skill: Salesforce Marketing Cloud

Responsibilities

• Design, develop and implement marketing automation solutions using Salesforce Marketing Cloud.
• Utilize Marketing Cloud Connect to integrate Salesforce CRM with Marketing Cloud for seamless data flow.
• Collaborate with marketing teams to create and optimize customer journeys and campaigns.
• Analyze campaign performance and provide actionable insights to improve engagement and conversion rates.
• Ensure data integrity and compliance with data protection regulations.
• Participate in code reviews and maintain best practices in software development.
• Provide technical support and training to team members and stakeholders.
• Stay updated with the latest trends and technologies in Salesforce Marketing Cloud and digital marketing.

Mandatory Skills

• Strong expertise in Salesforce Marketing Cloud and Marketing Cloud Connect.
• Proficient in SQL and data manipulation for reporting and analysis.
• Experience with AMPscript and Journey Builder.
• Solid understanding of marketing automation principles and best practices.
• Ability to troubleshoot and resolve technical issues related to Marketing Cloud.

Preferred Skills

• Familiarity with Salesforce CRM and its integration with Marketing Cloud.
• Experience in HTML, CSS and JavaScript for email and landing page development.
• Knowledge of data privacy regulations such as GDPR and CCPA.
• Experience with A/B testing and campaign optimization techniques.
• Certifications in Salesforce Marketing Cloud are a plus.

Qualifications

• Bachelor’s degree in Computer Science, Information Technology, Marketing or a related field.
• 5‑7 years of experience in software development with a focus on marketing technologies.
• Strong analytical and problem‑solving skills.
• Excellent communication and collaboration abilities.
• Proven ability to work in a fast‑paced environment and manage multiple projects simultaneously.