Software Engineer-Marketing Cloud
Retail Insights
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Job summary
Retail Insights in Bengaluru, India, is seeking a Salesforce Marketing Cloud specialist with 3+ years of hands-on MC experience to design, implement, and optimize marketing automation. You will build journeys using Journey Builder, configure Automation Studio workflows, manage data extensions, and collaborate with CRM and analytics teams to drive personalized campaigns across channels.
You will monitor performance, deliver dashboards, ensure data quality and governance, and participate in
Qualifications
- Minimum 3+ years of experience in Salesforce ecosystem with strong focus on Marketing Cloud.
- Proven experience delivering enterprise-scale Marketing Cloud implementations.
- Strong understanding of digital marketing, campaign automation, and personalization.
- Hands-on expertise with Journey Builder, Automation Studio, and Email Studio.
- Experience integrating Marketing Cloud with CRM, CDP, and external systems.
- Strong analytical skills with ability to interpret campaign performance data.
- Excellent communication and stakeholder management skills.
- Experience working in Agile / Scrum environments.
Responsibilities
- Lead design, implementation, and optimization of Salesforce Marketing Cloud solutions.
- Design and execute personalized, multi-channel customer journeys using Journey Builder.
- Manage email, SMS, and digital marketing campaigns across customer touchpoints.
- Build and manage data extensions, segmentation logic, and audience targeting.
- Implement automation workflows using Automation Studio to support scalable campaigns.
- Integrate Marketing Cloud with Salesforce CRM, CDP, and external data sources.
- Monitor and optimize campaign performance, engagement, and conversion metrics.
- Develop dashboards and reports to track marketing KPIs and ROI.
- Collaborate with marketing, analytics, and business teams to drive personalization strategies.
- Support UAT, go-live, and post-production optimization.
- Ensure data quality, compliance, and marketing governance standards.
- Act as a subject-matter expert for Marketing Cloud best practices.
- Drive continuous improvement and innovation in digital marketing automation.
Skills
Tools
Job description
About Retail Insights delivers scalable, innovative, and cost-effective IT solutions through centers in India, Dubai, and the U.S. We specialize in Full Stack Development, Data & AI/ML, Mobile, DevOps, and digital platforms like Adobe, Salesforce, Shopify, Snowflake, and Blue Yonder.
About Retail Insights delivers scalable, innovative, and cost-effective IT solutions through centers in India, Dubai, and the U.S. We specialize in Full Stack Development, Data & AI/ML, Mobile, DevOps, and digital platforms like Adobe, Salesforce, Shopify, Snowflake, and Blue Yonder.
- Lead design, implementation, and optimization of Salesforce Marketing Cloud solutions
- Design and execute personalized, multi-channel customer journeys using Journey Builder
- Manage email, SMS, and digital marketing campaigns across customer touchpoints
- Build and manage data extensions, segmentation logic, and audience targeting
- Implement automation workflows using Automation Studio to support scalable campaigns
- Integrate Marketing Cloud with Salesforce CRM, CDP, and external data sources
- Monitor and optimize campaign performance, engagement, and conversion metrics
- Develop dashboards and reports to track marketing KPIs and ROI
- Collaborate with marketing, analytics, and business teams to drive personalization strategies
- Support UAT, go-live, and post-production optimization
- Ensure data quality, compliance, and marketing governance standards
- Act as a subject-matter expert for Marketing Cloud best practices
- Drive continuous improvement and innovation in digital marketing automation
- Minimum 3+ years of experience in Salesforce ecosystem with strong focus on Marketing Cloud
- Proven experience delivering enterprise-scale Marketing Cloud implementations
- Strong understanding of digital marketing, campaign automation, and personalization
- Hands-on expertise with Journey Builder, Automation Studio, and Email Studio
- Experience integrating Marketing Cloud with CRM, CDP, and external systems
- Strong analytical skills with ability to interpret campaign performance data
- Excellent communication and stakeholder management skills
- Experience working in Agile / Scrum environments
- Minimum 3+ years of experience in Salesforce ecosystem with strong focus on Marketing Cloud
- Proven experience delivering enterprise-scale Marketing Cloud implementations
- Strong understanding of digital marketing, campaign automation, and personalization
- Hands-on expertise with Journey Builder, Automation Studio, and Email Studio
- Experience integrating Marketing Cloud with CRM, CDP, and external systems
- Strong analytical skills with ability to interpret campaign performance data
- Excellent communication and stakeholder management skills
- Experience working in Agile / Scrum environments
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