Digital Marketing & Sales Manager

CIPHER Oncology Pvt Ltd; Hyderabad; In loco; INR 900.000 - 1.800.000; Tempo pieno

Descrizione del lavoro

CIPHER Oncology Pvt Ltd is seeking a hands-on digital marketing leader to own end-to-end growth and sales performance from Hyderabad. You will design and execute campaigns across Google, Meta, Microsoft, and emerging OpenAI Ads, bolster SEO, and optimize ROI using GA4, GTM, and conversion tracking.

You will lead the telesales team to improve conversions and drive patient consultations. You should have 4–5 years of experience in digital or performance marketing, with fluency in English, Telugu

Competenze

• 4–5 years of hands-on digital or performance marketing experience.
• Hands-on experience with Google Ads, Meta Ads, Microsoft Ads, SEO, GA4, GTM, GSC and conversion tracking.
• Call center experience with a focus on improving conversions.
• Fluency in English, Telugu and Hindi.

Mansioni

• Own full-funnel growth, drive qualified leads, patient consultations and conversions.
• Manage acquisition channels, plan and optimize Google Ads, Meta Ads, SEO, Microsoft Ads, OpenAI Ads.
• Ideate new growth opportunities by finding new audiences and high-quality lead sources.
• Run rapid experiments: form hypotheses, run A/B tests, measure outcomes and scale proven approaches.
• Lead telesales team, optimize call quality, track SLAs and conversions to improve performance.
• Ensure cost efficiency and ROI through analytical, experimental approaches.
• Build scalable growth systems with repeatable campaigns across locations and teams.

Conoscenze

Digital marketing

Lead generation

Conversion optimization

Analytics & measurement

Multilingual communication

Strumenti

Google Ads

Meta Ads

Microsoft Ads

Google Analytics 4

Google Tag Manager

Google Search Console

CRM platforms

OpenAI Ads

Descrizione del lavoro

Take end-to-end ownership of digital marketing and sales performance. Design and execute innovative campaigns (Google Ads, Meta Ads, Microsoft Ads and emerging OpenAI Ads), strengthen SEO and optimize ROI using analytics tools (GA4, GTM, Google Search Console, conversion tracking and CRM). Lead the telesales team to improve follow-ups, patient consultations and conversions.

Key Responsibilities:

Own full-funnel growth Drive qualified leads, patient consultations and conversion outcomes.

Manage acquisition channels Plan and optimize Google Ads, Meta Ads, SEO, Microsoft Ads, OpenAI Ads and emerging channels.

Ideate new growth opportunities Find new audiences, creative campaign concepts and meaningful high-quality lead sources.

Run rapid experiments Form hypotheses, run A/B tests, measure outcomes and scale proven approaches.

Lead the telesales team & optimize conversions Manage callers, coaching, follow-ups and call quality. Track response SLAs, contact rates, lead stages, consultation bookings and conversions to continuously improve performance.

Own cost efficiency & ROI Analytical, experimental and relentless about cost efficiency and ROI.

Build scalable growth systems Develop repeatable campaigns, processes and workflows that can be expanded across locations and teams.

What We're Looking For:

4–5 years of hands-on digital or performance marketing experience.

Hands-on experience with Google Ads, Meta Ads, Microsoft Ads, SEO, Google Analytics 4, Google Tag Manager, Google Search Console and conversion tracking.

Call center experience with a focus on improving conversions.

Fluency in English, Telugu and Hindi.

Preferred (Plus)

Healthcare or hospital experience.

Familiarity with OpenAI Ads, CRM platforms and emerging digital channels.

CRM reporting and offline conversion tracking experience.

Required Skills

Google Ads CRM platforms and emerging digital channels. Google Tag Manager, Google Search Console SEO, Google Analytics 4 Microsoft Ads Meta Ads