Digital Marketing Manager

Naukri E-hire; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Naukai E-hire in New Delhi seeks a hands-on Digital Marketing Manager with 2+ years of healthcare digital marketing experience to drive lead generation and performance campaigns from Dwarka Mor. You will manage Google Ads, Meta Ads, SEO basics, and conversion tracking to deliver high-quality patient inquiries.

This role is a hands-on performance marketing position focusing on campaigns, optimization, and reporting, with on-site work in Dwarka Mor, New Delhi.

Qualifications

• 2+ years hands-on Digital Marketing / Performance Marketing experience in healthcare.
• Independent management of Google Ads and Meta Ads campaigns.
• Experience with lead generation and conversion campaigns.
• Ability to analyze data and take corrective action.
• Willing to work from Dwarka Mor, New Delhi.

Responsibilities

• Plan and execute digital marketing strategies for healthcare services.
• Manage Google Search, Display and Remarketing campaigns.
• Plan and optimize Meta Ads campaigns across Facebook and Instagram.
• Generate high-quality leads for healthcare services and appointments.
• Monitor and optimize CPL, CPA, CTR, CPC.
• Develop healthcare marketing funnels from ad to appointment.
• Conduct keyword research for high-intent healthcare terms.
• Create and manage remarketing campaigns.
• Analyze performance and optimize campaigns.
• Manage budgets, audiences, keywords, creatives, and ad copies.
• Oversee basic SEO activities and Google Search Console.
• Develop ideas for healthcare ads, reels, videos, and promos.
• Prepare weekly/monthly performance reports.
• Stay updated with healthcare digital marketing trends.

Skills

Healthcare Digital Marketing

Lead Generation Campaigns

Remarketing / Retargeting

Google Ads

Google Search Ads

Meta Ads

Facebook Ads

Instagram Ads

Paid Advertising

Conversion Tracking

GA4

UTM Tracking

Google Search Console

Campaign Reporting

Tools

GA4

Meta Pixel

Google Search Console

Job description

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About the Role

We are looking for an experienced and hands-on Digital Marketing Manager with 2+ years of experience in Healthcare Digital Marketing, Performance Marketing and Lead Generation.

The ideal candidate should have practical experience managing Google Ads, Meta Ads (Facebook & Instagram), SEO, remarketing and conversion tracking, with a strong focus on generating high-quality healthcare leads and patient enquiries.

This is a hands‑on performance marketing role, not a purely social media or content marketing position.

Key Responsibilities

• Plan and execute digital marketing strategies specifically for healthcare services.
• Manage Google Search, Display and Remarketing campaigns.
• Plan and optimize Meta Ads campaigns across Facebook and Instagram.
• Generate high-quality leads for healthcare services, consultations and appointments.
• Monitor and optimize CPL, CPA, CTR, CPC.
• Develop and optimize healthcare marketing funnels from advertisement to appointment.
• Conduct keyword research and identify high-intent healthcare search terms.
• Create and manage remarketing/retargeting campaigns.
• Analyze campaign performance and identify underperforming campaigns.
• Optimize campaign budgets, audiences, keywords, creatives and ad copies.
• Manage basic SEO, on-page SEO and Google Search Console activities.
• Develop ideas for healthcare-related ads, reels, videos and promotional campaigns.
• Prepare weekly and monthly performance reports.
• Stay updated with healthcare digital marketing trends and advertising opportunities.

Must-Have Skills

Paid Advertising

• Google Ads
• Google Search Ads
• Meta Ads
• Facebook Ads
• Instagram Ads
• Lead Generation Campaigns
• Remarketing / Retargeting

Analytics & Tracking

• Google Analytics 4 (GA4)
• Meta Pixel
• Conversion Tracking
• UTM Tracking
• Google Search Console
• Campaign Reporting & Analytics

Performance Marketing

• CPL / CPA / CTR / CPC
• Lead Quality Analysis
• Conversion Rate Optimization
• Audience Targeting & Segmentation
• Budget Management
• Landing Page Optimization

SEO & Content

• Keyword Research
• Competitor Analysis
• On-Page SEO
• Basic Technical SEO
• Social Media Marketing
• Content Marketing

Candidate Profile

We are looking for someone who:

• Has 2+ years of hands-on Digital Marketing / Performance Marketing experience.
• Has independently managed Google Ads and Meta Ads campaigns.
• Has practical experience with lead generation and conversion campaigns.
• Can analyze campaign data and take corrective action independently.
• Can manage digital marketing budgets responsibly.
• Has good communication and coordination skills.
• Is comfortable working from our Dwarka Mor, New Delhi location.

Work Location

• Dwarka Mor, New Delhi
• Candidates who are already located in West Delhi / Dwarka / Janakpuri / Uttam Nagar / Najafgarh / Vikaspuri / nearby areas and can conveniently commute to Dwarka Mor will be preferred.

We are specifically looking for candidates with:

• 2+ years of experience + Healthcare Digital Marketing + Google Ads + Meta Ads + Lead Generation
• Female candidates preferred.