Digital Marketing Analyst

Digital ROI; Pune District; On-site; INR 500,000 - 700,000; Full time

Job summary

A leading performance marketing agency is seeking a skilled Google Ads specialist to join their team in Hyderabad. This role demands over 3 years of hands-on experience in performance marketing, specifically in Google Ads. The successful candidate will optimize campaigns, conduct keyword research, and leverage analytics for reporting. Key responsibilities include audience targeting and ensuring campaign effectiveness. The agency focuses on measurable ROI, providing a fast-paced agency environment for growth and impact.

Qualifications

• 3+ years of hands-on experience in Google Ads and Performance Marketing.
• Strong expertise in Search, Display, YouTube Ads, and Performance Max.
• Solid understanding of conversion tracking and performance metrics.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns.
• Conduct keyword research, audience targeting, and bid strategy.
• Track and analyze performance using Google Analytics.

Skills

Google Ads

Performance Marketing

Keyword Research

Audience Targeting

Conversion Tracking

GA4

Excel/Google Sheets

PowerPoint/Google Slides

Analytical Skills

Communication Skills

Job description

About Digital ROI

Digital ROI is a 7 year old Pune-based performance marketing agency focused on driving measurable business growth through data-driven digital strategies. We manage paid ads for our customers and drive exceptional ROI for them. We specialise in high-intent, lead-driven sectors such as Healthcare, Energy (Solar & Renewables), and Jewellery, where ROI, scale, and quality outcomes matter the most.

About the Role

This role involves working on-site at the client’s Hyderabad office, allowing close collaboration with internal stakeholders, faster execution, and stronger ownership of performance outcomes. You will function as an extension of the client’s marketing team, representing Digital ROI while leveraging the agency’s expertise, structured processes, and support system to drive measurable, ROI-focused results.

• Location: Banjara Hills, Hyderabad
• Experience: 3+ Years
• CTC: ₹5 – ₹7 LPA
• Job Type: Full-time
• Working days: Monday - Friday (On-Site)

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max).
• Conduct keyword research, audience targeting, bid strategy and A/B testing.
• Track and analyze performance using Google Analytics (GA4) and conversion tracking.
• Optimize campaigns to improve Cost per lead, lead qualification rate, and overall account performance.
• Prepare detailed performance reports and present actionable insights.
• Ensure accuracy and quality control across ads, budgets, tracking, and reporting.
• Collaborate with internal teams to align campaigns with business objectives.

Preferred Experience

• Experience working with hospitals, multi-speciality hospitals, clinics, or healthcare brands.
• Experience handling lead-driven healthcare campaigns with a focus on quality leads and ROI.

Required Skills and Experience

• 3+ years of hands‑on experience in Google Ads / Performance Marketing.
• Strong expertise in Search, Display, YouTube Ads, and Performance Max.
• Solid understanding of conversion tracking and performance metrics.
• Experience with GA4.
• Advanced proficiency in Excel/Google Sheets and PowerPoint/Google Slides.
• Strong analytical, problem-solving, and communication skills.
• Comfortable working in a fast‑paced agency/start-up environment.
• Self‑motivated with high attention to detail.