Digital Marketing Executive

SKIDS; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

SKIDS & Greybrain.ai are seeking a hands-on Digital Marketing Executive to drive growth through dual-brand campaigns in schools and clinics.

You will plan content calendars, publish posts and videos, optimise Meta and Google ads, and improve landing pages while ensuring privacy in health content. Strong writing, Canva skills and campaign tracking are essential for success.

Qualifications

• Hands-on digital marketing experience with campaigns and measurable results.
• Knowledge of Meta Ads Manager, Google Ads, GA4, SEO and CRM-based lead tracking.
• Strong English writing and Canva or short-video editing skills.
• Ability to manage multiple campaigns and coordinate with sales teams.
• Healthcare, education or startup experience is preferred; Kannada is an advantage.

Responsibilities

• Plan and maintain separate content and campaign calendars for SKIDS and Greybrain.ai.
• Create and publish social posts, short videos, landing-page copy, newsletters and webinar promotions.
• Set up, monitor and optimise Meta and Google campaigns within approved budgets.
• Improve website content, basic SEO, landing pages and enquiry forms.
• Coordinate permission-based email and WhatsApp follow-ups with counsellors, sales and program teams.
• Use GA4, campaign tracking and CRM records to connect enquiries with appointments and enrolments.
• Report weekly on qualified leads, acquisition costs, conversion rates and campaign learnings.
• Work with clinicians and educators to verify health and educational content; protect patient privacy and obtain appropriate consent for stories or images.
• Use AI tools to accelerate research and production while checking accuracy and brand quality.

Skills

Content marketing

Campaign management

Copywriting

Video editing

Project coordination

Tools

Meta Ads Manager

Google Ads

GA4

SEO

CRM-based lead tracking

Job description

Digital Marketing Executive — SKIDS & Greybrain.ai

About us

SKIDS delivers preventive child health screening and coordinated care through schools and clinics. Greybrain.ai equips doctors and healthcare professionals with practical AI skills. This shared role will execute distinct marketing plans for both brands.

The role

We are looking for a hands‑on marketer who can turn content and campaigns into qualified enquiries, clinic appointments, school partnership leads and course enrolments.

Responsibilities

• Plan and maintain separate content and campaign calendars for SKIDS and Greybrain.ai.
• Create and publish social posts, short videos, landing-page copy, newsletters and webinar promotions.
• Set up, monitor and optimise Meta and Google campaigns within approved budgets.
• Improve website content, basic SEO, landing pages and enquiry forms.
• Coordinate permission-based email and WhatsApp follow-ups with counsellors, sales and program teams.
• Use GA4, campaign tracking and CRM records to connect enquiries with appointments and enrolments.
• Report weekly on qualified leads, acquisition costs, conversion rates and campaign learnings.
• Work with clinicians and educators to verify health and educational content; protect patient privacy and obtain appropriate consent for stories or images.
• Use AI tools to accelerate research and production while checking accuracy and brand quality.

Requirements

• Preferably 2–4 years of hands‑on digital marketing experience, with examples of campaigns and measurable results.
• Working knowledge of Meta Ads Manager, Google Ads, GA4, SEO and CRM-based lead tracking.
• Strong English writing and practical Canva or equivalent design and short-video editing skills.
• Ability to manage multiple campaigns, follow through on deadlines and coordinate with sales teams.
• Healthcare, education or startup experience is preferred; Kannada communication is an advantage.

Success in this role

Consistent content delivery, reliable campaign tracking, improving qualified‑lead conversion and efficient use of approved marketing budgets.