Ad Campaign Specialist

Punarjan Ayurveda Hospitals; Hyderabad; Presencial; INR 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

Punarjan Ayurveda Hospitals is seeking an experienced Campaign Manager to lead digital advertising across Google Ads and Meta Ads for the healthcare sector in Hyderabad, India. You will plan, implement, and optimize campaigns, manage budgets, and drive measurable results through analytics and testing.

You will collaborate with cross-functional teams to align campaigns with landing pages, track performance, and provide weekly reviews with actionable insights for the Digital Head.

Formación

• Graduation completed; 6–10 years paid media in Google Ads and Meta Ads, with healthcare exposure.

Responsabilidades

• Plan, launch and manage campaigns across Google Ads and Meta Ads.
• Build account structures from scratch and segment audiences.
• Manage bidding strategies and switch between them as needed.
• Write ad copy and brief creatives; run structured A/B tests.
• Implement and debug GTM containers, triggers, variables and dataLayer events.
• Configure GA4 events, audiences and channel groupings.
• Set up Meta Pixel and Conversions API including server-side events.
• Configure Google Ads conversion tracking and offline imports from CRM.
• Maintain consistent UTM naming conventions across campaigns.
• Validate tracking with Tag Assistant, GA4 Debug View, and Meta Events Manager.
• Diagnose discrepancies between ad platforms, GA4 and CRM.
• Write technical requirements for developers on code-level implementation.
• Own monthly budget planning and pacing; manage 30 Lakh+ monthly ad spend.
• Allocate budgets across platforms and stages; track CPC, CPA, ROAS and related metrics.
• Build spend forecasts and scenario models; track spend vs plan vs variance.
• Reconcile billing with finance and validate invoices.
• Build and maintain Looker Studio dashboards; analyse funnel and attribution paths.
• Deliver weekly and monthly performance reviews with insights and actions.
• Collaborate with design, content, web and sales teams on landing pages and lead handling.
• Maintain documentation: account structure, tracking map, naming conventions, change log.
• Must have graduation and 6–10 years hands-on paid media experience in healthcare.

Conocimientos

Paid media management

Google Ads

Meta Ads

Healthcare exposure

Budget pacing

Conversion tracking (GTM/GA4/CAPI)

A/B testing

Excel/Sheets

Looker Studio

Educación

Bachelor's degree

Herramientas

GTM/GA4

Meta Pixel

CAPI

Looker Studio

CRM tools (HubSpot/Salesforce/Zoho)

Descripción del empleo

Campaign Management:

Plan, launch and manage campaigns across Google Ads (Search, Performance Max, Shopping, Display, YouTube, Demand Gen) and Meta Ads (Advantage+, retargeting, look alike and interest audiences)

Build account structures from scratch ad groups, keyword themes, match types, negative keyword lists, audience segmentation

Manage bidding strategies (Target CPA, Target ROAS, Maximize Conversions, Manual CPC) and know when to switch between them

Write ad copy and brief creatives; run structured A/B tests on audiences, creatives and landing pages.

Tracking & Implementation:

Implement and debug Google Tag Manager containers tags, triggers, variables, data Layer events

Configure GA4: event setup, key events, audiences, channel groupings, Google Ads linking

Set up Meta Pixel and Conversions API (CAPI) including server-side events, event deduplication, domain verification and Aggregated Event Measurement

Configure Google Ads conversion tracking, Enhanced Conversions and offline conversion imports from CRM

Maintain consistent UTM naming conventions across all campaigns

Validate tracking using Tag Assistant, GA4 Debug View and Meta Events Manager

Diagnose discrepancies between ad platforms, GA4 and the CRM, and explain why the numbers differ

Write clear technical requirements for developers on code-level implementation

Budget & Spend Management:

Own monthly budget planning and daily pacing so spend lands on target

Manage and pace 30 Lakh+ in monthly ad spend across platforms without manual overspend, and scale budgets up or down at short notice without destabilising campaign performance

Allocate and reallocate budget across platforms, campaigns and funnel stages based on performance

Calculate and track CPC, CPM, CPA/CAC, ROAS, blended ROAS, MER, CTR, CVR, AOV, LTV: CAC and break-even ROAS

Build spends forecasts and scenario models (e.g. impact on CPA if spend increases 30% at current conversion rate)

Track spend vs. plan variance and flag overspend or underspend risks proactively

Reconcile platform billing with finance and validate invoices

Data Analysis & Reporting:

Build and maintain Looker Studio dashboards connected to Google Ads, Meta and GA4

Analyse funnel drop-offs, cohort behaviour, attribution paths and channel contribution

Interpret attribution models (last-click, data-driven, view-through) and their limitations

Deliver weekly and monthly performance reviews to the Digital Head with insights and recommended actions, not just numbers

Collaboration

Work with design, content, web and sales teams to align campaigns with landing pages and lead handling

Maintain feedback loops with sales on lead quality

Keep documentation current: account structure, tracking map, naming conventions, change log

Required Skills & Experience:

Must have graduation 6-10 years hands-on paid media experience on both Google Ads Meta Ads with healthcare sector exposure

Proven experience independently managing monthly ad budgets of 50 Lakh+, with accountability for pacing and efficiency at that scale

Independently implemented conversion tracking via GTM, GA4, Meta Pixel and CAPI

Strong command of performance metrics and the math behind them (CAC, ROAS, break-even ROAS)

Advanced Excel/Google Sheets and Looker Studio dashboard building

Experience running structured A/B tests and reading results correctly

Able to walk through a past campaign end-to-end: problem structure tracking result learning

Good to Have Certification/knowledge:

Google Ads certifications (Search, Measurement, Video) and Meta Blueprint

Server-side GTM (sGTM)

CRM familiarity (HubSpot, Salesforce, Zoho, LeadSquared)

CRO tools (VWO, Hotjar, Microsoft Clarity, Unbounce)