Digital Marketing & SAAS Experience

Easytocheck Software Solutions; Dadri; On-site; INR 300,000 - 550,000; Full time

Benefits offered by this job

Complimentary lunch

Career growth opportunities

Zoho ecosystem training

Job summary

Easytocheck Software Solutions in Dadri, Uttar Pradesh, is seeking a passionate Digital Marketing Executive to lead our in-house SaaS product promotion and Zoho consulting services across digital channels.

You will craft campaigns, manage social media, run paid ads, improve SEO, generate B2B leads, and deliver product demos with follow-ups. The role involves content creation, webinars, and collaboration with sales for marketing collateral.

Qualifications

• Strong communication and presentation skills.
• Solid knowledge of SEO, SEM, Social Media Marketing, and Email Marketing.
• Hands-on experience with Google Ads and Meta Ads (preferred).
• Understanding of B2B lead generation and LinkedIn marketing.
• Basic design skills using Canva/Photoshop or similar tools.
• Analytical mindset with familiarity with Google Analytics.

Responsibilities

• Manage and grow presence on LinkedIn, Facebook, Instagram, X, and YouTube.
• Plan and execute Google Ads, Meta Ads, and LinkedIn Ads campaigns.
• Generate B2B leads through digital and offline marketing channels.
• Improve website traffic through SEO and content marketing.
• Create marketing content: blogs, case studies, email campaigns, and product updates.
• Coordinate webinars, product demos, and marketing events.
• Collaborate with sales and technical teams to build marketing collateral.
• Provide demos to customers and follow up via emails/calls.
• Track and analyze campaign performance using Google Analytics.
• Prepare monthly performance reports and share actionable insights.

Skills

Communication skills

SEO

SEM

Social Media Marketing

Email Marketing

Google Ads

Meta Ads

LinkedIn marketing

Canva

Photoshop

Google Analytics

Education

Bachelor's or Master's degree in Computer Science, Marketing, or Business Administration

Tools

Canva

Photoshop

Google Analytics

Job description

We're looking for a passionate and results-driven Digital Marketing Executive to join our growing team. In this role, you'll take the lead in promoting our in-house SaaS product as well as our complete range of Zoho consulting services including CRM, Books, People, Analytics, and Zoho One across digital channels. From crafting engaging campaigns and managing our social media presence to running paid ads, improving SEO rankings, and building brand visibility, you'll play a key role in generating qualified leads and strengthening our market position. If you're someone who loves turning ideas into impactful campaigns and has a genuine interest in SaaS products and the Zoho ecosystem, we'd love to have you on board! You will also be responsible for providing the product demo to customers & followups [Not rigorous]

Key Responsibilities

• Manage and grow our presence on LinkedIn, Facebook, Instagram, X (Twitter), and YouTube.
• Plan and execute Google Ads, Meta Ads, and LinkedIn Ads campaigns.
• Generate B2B leads through digital and offline marketing channels.
• Improve website traffic through SEO and content marketing.
• Create marketing content: blogs, case studies, email campaigns, and product updates.
• Coordinate webinars, product demos, and marketing events.
• Collaborate with sales and technical teams to build compelling marketing collateral.
• Providing the demo to the customers & followup via emails/calls.
• Track and analyze campaign performance using Google Analytics.
• Prepare monthly performance reports and share actionable insights.

Required Skills

• Strong communication and presentation skills.
• Solid knowledge of SEO, SEM, Social Media Marketing, and Email Marketing.
• Hands-on experience with Google Ads and Meta Ads (preferred).
• Understanding of B2B lead generation and LinkedIn marketing.
• Basic design skills using Canva/Photoshop or similar tools.
• Analytical mindset with familiarity with Google Analytics.

Preferred Qualifications

• Bachelor's or Master's degree in Computer Science, Marketing, Business Administration, or a related field.
• 1 to 5 years of experience in Digital Marketing, SaaS Marketing, or IT Marketing.
• Prior knowledge of Zoho products is a strong plus.

What You'll Be Marketing

Our Product: SaaS products already in the market, and others in our pipeline.

Our Zoho Services: Zoho CRM, People, Expense, Payroll, Analytics, Books, Creator, Desk, Zoho One, including integrations, customization, API integration, and business process automation.

What We Offer

• Competitive salary (3 LPA - 5.5 LPA, negotiable based on experience).
• Performance-based incentives.
• Real career growth opportunities as we scale.
• Hands-on training on the entire Zoho ecosystem.
• A friendly, innovative, and collaborative work environment.
• Complimentary lunch.