Marketing Manager

iConsultera; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

iConsultera is seeking a highly creative Digital Marketing Manager to drive campaigns for IT services, staffing and consulting. You will lead social media, branding and email marketing using Canva and Zoho Campaigns, while collaborating with sales, recruitment and business development teams to generate leads and build employer branding.

You should have 4–8 years of digital marketing experience, strong content planning, and analytics skills to optimize campaigns and ROI across multiple channels.

Qualifications

• 4–8 years of Digital Marketing experience in IT services or professional services.
• Hands-on Canva for digital creatives and branding.
• Proven Email Marketing experience using Zoho Campaigns or Zoho Marketing Automation.
• Experience managing LinkedIn, Instagram, Facebook, YouTube and X (Twitter).
• Knowledge of SEO, Google Ads and Meta Ads; strong copywriting skills.

Responsibilities

• Develop and implement digital marketing strategies aligned with growth and brand awareness.
• Drive inbound marketing for IT services, outsourcing, staffing, or professional offerings.
• Lead social media and branding across LinkedIn, Instagram, Facebook, YouTube and X.
• Create, execute and optimize email campaigns using Zoho Campaigns or similar tools.
• Coordinate with sales, recruitment and BD teams to support hiring drives and campaigns.
• Plan content calendars and coordinate with designers and writers for campaigns.

Skills

Canva

Email Marketing

Zoho Campaigns

Zoho Marketing Automation

Social Media Management

Content Marketing

Google Analytics

Education

Bachelor's degree in Marketing or related field

Master's degree in Marketing or related field

Tools

Zoho CRM

HubSpot CRM

LinkedIn Campaign Manager

Job description

Job Title

Marketing Manager

Location

Ahmedabad, Gujarat

Shift Timing

1:30 PM – 10:30 PM

Job Summary

We are looking for a highly creative and result-oriented Digital Marketing Manager with experience working in an IT Services, Outsourcing, BPO, KPO, Staffing, Consulting, or Professional Services organisation. The ideal candidate will have hands‑on experience in Canva, Email Marketing, and Zoho Campaigns/Zoho Marketing Automation, along with expertise in building digital campaigns that generate leads, strengthen employer branding, and enhance online visibility. The candidate should have experience promoting service‑based businesses through social media, email campaigns, content marketing, and brand‑building initiatives while working closely with sales, recruitment, and business development teams.

Roles & Responsibilities

Digital Marketing Strategy

• Develop and execute digital marketing strategies aligned with business growth, lead generation, and brand awareness.
• Drive inbound marketing initiatives for IT services, outsourcing, consulting, staffing, or professional service offerings.
• Plan quarterly and monthly marketing calendars based on business objectives.

Social Media & Branding

• Manage and grow the company's presence across LinkedIn, Instagram, Facebook, YouTube, and X (Twitter).
• Design engaging marketing creatives, presentations, banners, and social media posts using Canva.
• Create employer branding campaigns to attract clients and talent.
• Build thought leadership through employee branding, client success stories, blogs, and corporate campaigns.

Email Marketing & Zoho Campaigns

• Create, execute, and optimize email marketing campaigns using Zoho Campaigns, Zoho Marketing Automation, or similar platforms.
• Develop newsletters, promotional campaigns, drip campaigns, and automated email workflows.
• Segment audiences for targeted B2B campaigns.
• Monitor campaign performance including Open Rate, CTR, Lead Conversion, and ROI.
• Maintain email databases and ensure compliance with email marketing best practices.

Lead Generation

• Execute digital campaigns to generate qualified B2B leads.
• Support Business Development and Sales teams through email marketing, LinkedIn outreach, and campaign management.
• Work closely with recruiters and sales teams to promote hiring drives, client services, and company initiatives.

Content & Campaign Management

• Develop content calendars for social media and email marketing.
• Coordinate with designers and content writers for campaign execution.
• Plan and execute marketing campaigns for webinars, events, recruitment drives, and service promotions.
• Ensure brand consistency across all digital platforms.

Analytics & Reporting

Track campaign performance using Google Analytics, Zoho Analytics, and social media insights.

• Prepare monthly reports on website traffic, social media engagement, email marketing performance, and lead generation.
• Conduct competitor analysis and recommend improvements to maximise ROI.

Required Skills

• 4–8 years of Digital Marketing experience.
• Mandatory experience working with an IT Services, Outsourcing, BPO, KPO, Staffing, Consulting, Accounting, or Professional Services company.
• Strong hands‑on experience with Canva for digital creatives and branding.
• Proven experience in Email Marketing using Zoho Campaigns or Zoho Marketing Automation.
• Experience managing LinkedIn, Instagram, Facebook, YouTube, and X (Twitter).
• Knowledge of email automation, audience segmentation, and campaign optimisation.
• Experience with LinkedIn Campaign Manager, Meta Business Suite, and Google Analytics.
• Basic understanding of SEO, Google Ads, and Meta Ads.
• Excellent copywriting, content planning, and communication skills.
• Experience working with multiple internal stakeholders, including Sales, Recruitment, Business Development, and Leadership teams.
• Ability to manage multiple marketing initiatives simultaneously.

Preferred Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Certifications in Digital Marketing, Google Analytics, Meta Blueprint, HubSpot, or Zoho Marketing.
• Experience promoting B2B services, staffing/recruitment, outsourcing, accounting, or technology services.
• Knowledge of CRM platforms such as Zoho CRM or HubSpot CRM.