Marketing Manager

Iconsultera; Ahmedabad District; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Iconsultera is seeking a highly creative Digital Marketing Manager to drive growth and brand visibility. You will own end-to-end campaigns using Canva, Zoho Campaigns, and Zoho Marketing Automation, while collaborating with sales, recruitment, and business development teams.

You will lead social media branding across LinkedIn, Instagram, Facebook, YouTube, and X, and build employer branding through content, blogs, and campaigns. The role emphasizes metrics, analytics, and ROI.

Qualifications

• Hands-on Canva experience for digital creatives and branding.
• Proven experience with Zoho Campaigns or Zoho Marketing Automation.
• Experience promoting B2B services through social media, email, and content marketing.
• CRM familiarity (Zoho CRM or HubSpot CRM) is a plus.

Responsibilities

• Develop and execute digital marketing strategies aligned with growth, lead generation, and brand awareness.
• Drive inbound marketing initiatives for IT services, outsourcing, or professional services.
• Plan marketing calendars quarterly and monthly based on objectives.
• Lead social media branding across LinkedIn, Instagram, Facebook, YouTube, and X.

Skills

Canva

Zoho Campaigns

Zoho Marketing Automation

LinkedIn

Instagram

Facebook

YouTube

X (Twitter)

Email automation

Audience segmentation

Campaign optimisation

Google Analytics

Google Ads

Meta Business Suite

Copywriting

Content planning

Communication skills

Stakeholder management

Education

Bachelor's or Master's degree in Marketing or related field

Certifications: Digital Marketing, Google Analytics, Meta Blueprint, HubSpot, Zoho Marketing

Tools

Canva

Zoho Campaigns

Zoho Marketing Automation

LinkedIn Campaign Manager

Meta Business Suite

Google Analytics

Google Ads

Zoho CRM

Job description

Job Summary

We are looking for a highly creative and result-oriented Digital Marketing Manager with experience working in an IT Services, Outsourcing, BPO, KPO, Staffing, Consulting, or Professional Services organisation. The ideal candidate will have hands-on experience in Canva, Email Marketing, and Zoho Campaigns/Zoho Marketing Automation, along with expertise in building digital campaigns that generate leads, strengthen employer branding, and enhance online visibility. The candidate should have experience promoting service-based businesses through social media, email campaigns, content marketing, and brand-building initiatives while working closely with sales, recruitment, and business development teams.

Digital Marketing Strategy

• Develop and execute digital marketing strategies aligned with business growth, lead generation, and brand awareness.
• Drive inbound marketing initiatives for IT services, outsourcing, consulting, staffing, or professional service offerings.
• Plan quarterly and monthly marketing calendars based on business objectives.

Social Media Branding

• Manage and grow the company's presence across LinkedIn, Instagram, Facebook, YouTube, and X (Twitter).
• Design engaging marketing creatives, presentations, banners, and social media posts using Canva.
• Create employer branding campaigns to attract clients and talent.
• Build thought leadership through employee branding, client success stories, blogs, and corporate campaigns.

Email Marketing Zoho Campaigns

• Create, execute, and optimize email marketing campaigns using Zoho Campaigns, Zoho Marketing Automation, or similar platforms.
• Develop newsletters, promotional campaigns, drip campaigns, and automated email workflows.
• Segment audiences for targeted B2B campaigns.

Lead Generation

• Execute digital campaigns to generate qualified B2B leads.
• Support Business Development and Sales teams through email marketing, LinkedIn outreach, and campaign management.
• Work closely with recruiters and sales teams to promote hiring drives, client services, and company initiatives.

Content Campaign Management

• Develop content calendars for social media and email marketing.
• Coordinate with designers and content writers for campaign execution.
• Plan and execute marketing campaigns for webinars, events, recruitment drives, and service promotions.
• Ensure brand consistency across all digital platforms.

Analytics Reporting

Track campaign performance using Google Analytics, Zoho Analytics, and social media insights.

• Prepare monthly reports on website traffic, social media engagement, email marketing performance, and lead generation.
• Conduct competitor analysis and recommend improvements to maximise ROI.

Required Skills

• Strong hands-on experience with Canva for digital creatives and branding.
• Proven experience in Email Marketing using Zoho Campaigns or Zoho Marketing Automation.
• Experience managing LinkedIn, Instagram, Facebook, YouTube, and X (Twitter).
• Knowledge of email automation, audience segmentation, and campaign optimisation.
• Experience with LinkedIn Campaign Manager, Meta Business Suite, and Google Analytics.
• Basic understanding of SEO, Google Ads, and Meta Ads.
• Excellent copywriting, content planning, and communication skills.
• Experience working with multiple internal stakeholders, including Sales, Recruitment, Business Development, and Leadership teams.
• Ability to manage multiple marketing initiatives simultaneously.

Preferred Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Certifications in Digital Marketing, Google Analytics, Meta Blueprint, HubSpot, or Zoho Marketing.
• Experience promoting B2B services, staffing/recruitment, outsourcing, accounting, or technology services.
• Knowledge of CRM platforms such as Zoho CRM or HubSpot CRM.

Job Details

• Job Category: Marketing and PR
• Job Level: Middle Management
• Work Location: Onsite