Digital Marketing Manager

Innovative Project Management Services Pvt Ltd; New Delhi; On-site; INR 335,000 - 558,000; Full time

Job summary

Innovative Project Management Services Pvt Ltd in New Delhi seeks a digital marketing professional to lead online campaigns and social media efforts. You will manage end-to-end campaigns, analyze performance, and optimize audience targeting across channels.

The role requires 3–4 years of internet marketing experience, strong communication skills, and proficiency with Google Ads, Analytics, and SEO/SMO tools. Location: Okhla Phase 3, New Delhi. Salary up to INR 50,000 per month.

Qualifications

• Excellent communication and presentation skills.
• 3–4 years in internet marketing or social media management.
• Proficiency with Google Ads, Analytics, PPC, ORM, SMO, SEO and related tools.

Responsibilities

• Understand product and services for stakeholders.
• Plan and execute online/offline promotion campaigns.
• Strategise campaigns across platforms and monitor performance.
• Publish and manage content for web, email, social media and display ads.

Skills

Communication

Presentations

Education

MBA or postgraduate

Tools

Google Ads

Google Analytics

PPC

SEO/SMO

Job description

Key Responsibilities

• Understand the product and its services defined for various stakeholders.
• Take complete responsibility for various promotion campaigns, both online (social and print).
• Strategise campaigns on various platforms
• Monitor the performance of the campaigns, social awareness, and their impact.
• Review, monitor, and take necessary measures for performance and targeting of the right audience
• Assist with concepts, infographics, content, and emails that could be shared on various platforms accordingly.
• Coordinate with various other departments for assistance with research, graphics, etc.
• Plan and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build, and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimise spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimise user experience
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimise user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Desired Candidate Profile:

• Preferably should have a certification course in social media/internet marketing/MBA or postgraduate in any discipline with 3 - 4 years of experience in internet marketing/social media management
• Good communication & presentation skills
• Experience with Google AdWords / Analytics / PPC / ORM / SMO SEO and other related tools
• Experience in proofreading/editing content
• Can manage PR campaigns on social media/news channels, etc., towards brand building
• Has experience in website analysis, improvement, etc.

Location - Okhla Phase 3 New Delhi

Salary- upto 50000/- per month