Digital Marketing Manager

Bhumika Group; New Delhi; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Bhumika Group in New Delhi is seeking a Digital Marketing Manager to own the digital strategy and drive performance across SEO, SEM, social, and programmatic channels.

You will lead lead generation and funnel management, CRO, analytics, marketing automation, and CRM integration while coordinating with sales and leadership to optimize ROI and strengthen the brand. This role requires cross-functional collaboration and a data-driven mindset.

Qualifications

• Experience defining the digital marketing strategy aligned to brand goals.
• Proven track record in managing multi-channel campaigns.
• Strong analytics and data-driven decision making.

Responsibilities

• Define and own the digital marketing strategy (SEO, SEM, social, programmatic).
• Plan and run paid campaigns within budget and timelines (Google Ads, Meta Ads).
• Lead generation and funnel management, optimizing CPL/CPQL.
• Oversee website and landing page performance, SEO, CRO improvements.
• Manage budget, spend allocation, and ROI reporting.
• Track performance and provide data-backed insights to leadership.
• Oversee marketing automation and CRM integration for lead nurturing.
• Own social media strategy and content calendar.
• Coordinate with agencies and vendors for timely delivery.

Skills

Digital strategy

SEO

SEM

Social media

Programmatic

Tools

Google Ads

Meta Ads

Programmatic platforms

CRM tools

Analytics tools

Job description

Position - Digital Marketing Manager

Location - New Delhi

1. Digital Strategy & Planning - Defining and owning the digital marketing strategy (SEO, SEM, social, programmatic) aligned to overall brand and project goals

2. Performance Campaign Management - Planning and executing paid digital campaigns (Google Ads, Meta Ads, programmatic) within timelines and budget

3. Lead Generation & Funnel Management - Owning lead volume, quality, and CPL/CPQL efficiency through digital channels, in coordination with CRM/sales

4. Website & Landing Page Performance - Managing SEO, website/landing page optimization, and conversion rate (CRO) improvements

5. Budget & ROI Management - Owning digital marketing budget, spend allocation across channels, and ROI/ROAS reporting

6. Analytics & Reporting - Tracking performance; providing data-backed insights and recommendations to leadership

7. Marketing Automation & CRM Integration - Managing automation tools and CRM integration for lead nurturing and campaign tracking

8. Social Media & Content Oversight - Owning social media strategy, content calendar, and digital brand presence

9. Agency & Vendor Coordination - Managing digital/performance agencies and vendors for quality and timely delivery