Campaign Manager

Hiliving Projects LLP; Chennai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Hiliving Projects LLP in Chennai is seeking a creative Digital Marketing Campaign Manager to plan, execute, and optimize campaigns across Google, Meta, LinkedIn, and YouTube to generate quality leads and boost brand visibility.

You will manage paid ads, monitor metrics like CPL, CTR, CPC and ROI, collaborate with designers and writers, maintain websites and blogs, and drive SEO/SEM, email, and messaging campaigns while using Sell.do CRM to nurture leads and report performance.

Qualifications

• 4–8 years of digital marketing experience.
• Experience planning, executing and optimizing campaigns.
• Real estate industry experience preferred.

Responsibilities

• Plan, execute and optimize digital marketing campaigns across Google, Meta, LinkedIn and YouTube.
• Manage paid campaigns (Google Ads, Facebook/Instagram Ads) for leads.
• Monitor CPL, CTR, CPC and ROI; optimize accordingly.
• Grow brand awareness via social media content.
• Coordinate with designers and writers for creatives.
• Update website, landing pages and blogs.
• Perform SEO and SEM to boost traffic and rankings.
• Execute email and WhatsApp marketing campaigns.
• Manage CRM to track and nurture leads.
• Generate regular performance reports.

Skills

Campaign management

Digital marketing

Google Ads

Facebook Ads

Instagram Ads

LinkedIn Ads

YouTube Ads

SEO

SEM

Email marketing

WhatsApp marketing

CRM (Sell.do)

Tools

Sell.do CRM

Job description

Experience: 4-8 Years Location: Chennai Industry: Real Estate Employment Type: Full-Time

About the Role

We are looking for a creative and results-driven Digital Marketing -Campaign Manager to join our marketing team. The ideal candidate should have experience in planning, executing, and optimizing digital marketing campaigns to generate quality leads, improve brand visibility, and support business growth. Candidates with real estate industry experience will be preferred.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and YouTube.
• Manage paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads) to generate qualified leads.
• Monitor campaign performance and optimize based on key metrics such as CPL, CTR, CPC, and ROI.
• Manage the company's social media platforms and create engaging content to increase brand awareness.
• Coordinate with graphic designers and content writers for marketing creatives and promotional campaigns.
• Update and maintain the company website, landing pages, and blogs.
• Perform SEO and SEM activities to improve website traffic and search engine rankings.
• Execute email marketing and WhatsApp marketing campaigns.
• Manage CRM platforms (Sell.do or similar CRM) to track and nurture leads.
• Generate weekly and monthly reports on campaign performance, lead generation, and marketing ROI.
• Stay updated with the latest digital marketing trends, tools, and best practices.