Digital Marketing Manager Lead

Cmpms Global; Chennai District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

CMPMS Global Private Limited in Chennai seeks a Digital Marketing Manager to lead US Healthcare/RCM campaigns. The role requires 4+ years in healthcare IT or BPO settings with hands-on SEO, SEM, PPC, content, and email marketing.

You will manage Google Ads, LinkedIn Ads, and other paid channels, optimize sites for conversions, and collaborate with sales to drive B2B leads for medical billing services while leveraging AI and GA4 tools.

Qualifications

• 4+ years in Digital Marketing roles (Manager/Specialist).
• Mandatory experience in the US Healthcare industry.
• Experience with GA4, Google Search Console, Tag Manager, WordPress and CRMs.
• Experience using AI marketing tools is required.
• Experience with Apollo.io or similar platforms for lead generation.

Responsibilities

• Develop and execute digital marketing strategies for US Healthcare/RCM.
• Plan SEO, SEM, PPC, social media, email, and content campaigns.
• Generate high-quality B2B leads for Medical Billing and Physician Billing.
• Optimize website performance, UX, and conversions.
• Manage Google Ads, LinkedIn Ads, Meta Ads, and other paid channels.
• Conduct keyword research, competitor analysis, and SEO audits.
• Measure campaigns with GA4, GSC, and reporting tools.
• Create content for websites, blogs, landing pages, emails, and social media.
• Collaborate with sales and BD teams to support lead gen.
• Stay updated on digital marketing trends and AI tools.

Skills

Digital Marketing

SEO

PPC

Social Media

Email Marketing

GA4

WordPress

CRM

AI Tools

Analytics

Google Ads

LinkedIn Sales Navigator

Apollo.io

Tools

Google Ads

LinkedIn Sales Navigator

Apollo.io

WordPress

Job description

Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Chennai

Experience: 4 - 15 Years

Industry: US Healthcare / Revenue Cycle Management (RCM)

Employment Type: Full-Time

Interview Mode: Virtual (Microsoft Teams / Google Meet)

Notice Period: Immediate to 7 Days Preferred

Job Description

Candidates with prior experience in Healthcare IT, Healthcare BPO, or RCM organizations will be highly preferred.

Key Responsibilities

• Develop and execute digital marketing strategies focused on the US Healthcare and RCM industry.
• Plan and manage SEO, SEM, PPC, social media, email marketing, and content marketing campaigns.
• Generate high-quality B2B leads for Medical Billing, Physician Billing, and
• Optimize website performance, user experience, and conversion rates.
• Manage Google Ads, LinkedIn Ads, Meta Ads, and other paid campaigns.
• Conduct keyword research, competitor analysis, and technical SEO audits.
• Monitor campaign performance using Google Analytics, Google Search Console, and other reporting tools.
• Create and manage content for websites, blogs, landing pages, email campaigns, and social media.
• Collaborate with sales and business development teams to support lead generation initiatives.
• Stay updated with the latest digital marketing trends, AI tools, and search engine algorithm updates.

Mandatory Requirements

• 4+ years of experience as a Digital Marketing Manager, Digital Marketing Specialist, SEO Manager, or Performance Marketing Manager.
• Mandatory experience in the US Healthcare industry.
• Candidates from Revenue Cycle Management (RCM), or Healthcare BPO will be given preference.
• Strong expertise in SEO, SEM, PPC, Google Ads, Meta Ads, LinkedIn Ads, Email Marketing, and Content Marketing.
• Experience with Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, WordPress, and CRM platforms.
• Hands-on experience with AI tools such as ChatGPT, Claude AI, Gemini, Jasper AI, or similar AI-powered marketing tools.
• Experience using Apollo.io, LinkedIn Sales Navigator, or similar platforms to support marketing and lead generation initiatives.
• Excellent communication, analytical, and project management skills.

CMPMS Global Private Limited
4th Floor, No. 118, Arcot Road, East Kamakoti Nagar, Karpaga Vinayagar Colony, Valasaravakkam, Chennai 600087.