Digital Marketing Manager

Zota Health Care

Bengaluru

On-site

INR 1,200,000 - 1,800,000

Full time

14 days+

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Job summary

Zota Health Care in Bengaluru is seeking an experienced Digital Marketing Manager to develop and execute comprehensive digital strategies for our pharmaceutical portfolio.

You will lead campaigns across Google Ads, Meta Ads and social platforms, optimize SEO/SEM, analyze performance metrics, and collaborate with sales and e-commerce teams to accelerate online growth and brand visibility.

Qualifications

MBA/PGDM in Marketing or Digital Marketing preferred.
Bachelor's degree in Marketing, Business Administration, Pharmacy, Healthcare or related field may be considered.

Responsibilities

Develop and implement the digital marketing strategy for pharmacy/pharmaceutical brands.
Plan and manage campaigns across Google Ads, Meta Ads, Instagram, YouTube and other platforms.
Manage SEO strategy, keyword research, website optimization and organic traffic growth.
Develop social media strategies, content calendars and engagement campaigns.
Monitor website traffic, customer acquisition, conversion rates and campaign performance.
Track and analyze Google Analytics, KPIs, ROI and customer behavior.

Skills

Digital Marketing

Performance Marketing

Social Media Marketing

Lead Generation

SEO/SEM

Analytics

Campaign Management

Communication Skills

Vendor Management

Education

MBA/PGDM in Marketing / Digital Marketing

Bachelor's in Marketing / Business Administration / Pharmacy / Healthcare

Tools

Google Ads

Meta Ads

Google Analytics

E-commerce Platforms

CRM Tools

Job description

Job Description : Digital Marketing Manager
Designation: Digital Marketing Manager
Department: Digital Marketing / Marketing
Industry: Pharmaceutical / Pharmacy / Healthcare
Experience: 5 to 8 Years
Location: [Mention Location]
Employment Type: Full-Time

Job Summary

We are looking for an experienced and result-oriented Digital Marketing Manager to develop and execute digital marketing strategies for our pharmacy/pharmaceutical business. The candidate will be responsible for increasing brand visibility, customer engagement, online sales/leads, website traffic and overall digital performance.

The ideal candidate should have strong hands-on experience in SEO, SEM, Google Ads, Meta Ads, social media marketing, content marketing, analytics and performance marketing, preferably within the pharmaceutical, healthcare, pharmacy, skincare or FMCG sector.

Key Responsibilities

Develop and implement the overall digital marketing strategy for pharmacy/pharmaceutical brands.
Plan and manage campaigns across Google Ads, Meta Ads, Instagram, YouTube and other relevant digital platforms.
Manage SEO strategy, keyword research, website optimization and organic traffic growth.
Develop social media strategies, content calendars and engagement campaigns.
Monitor website traffic, customer acquisition, conversion rates and campaign performance.
Track and analyze Google Analytics, campaign KPIs, ROI and customer behavior.
Manage performance marketing campaigns and optimize advertising budgets.
Work closely with creative agencies, media agencies and external vendors.
Coordinate with the sales, marketing, e-commerce and product teams for campaign execution.
Develop digital content for pharmacy products, healthcare products, wellness and consumer brands.
Support e-commerce growth through online pharmacy platforms and company websites.
Monitor competitors, market trends and digital consumer behavior.
Generate regular MIS and performance reports for management.
Identify new digital channels, technologies and growth opportunities.
Ensure that healthcare/pharma-related digital communication follows applicable company and regulatory requirements.

Required Skills

Strong knowledge of Digital Marketing, Performance Marketing and Social Media Marketing.
Hands-on experience in Google Ads and Meta Ads.
Strong understanding of SEO, SEM, SMM and Google Analytics.
Experience in lead generation and conversion optimization.
Knowledge of e-commerce and online customer acquisition.
Excellent analytical and reporting skills.
Good communication and presentation skills.
Agency/vendor management experience.
Ability to manage multiple campaigns and projects simultaneously.
Pharma/healthcare/pharmacy industry experience will be preferred.

Educational Qualification

MBA/PGDM in Marketing / Digital Marketing preferred.
Bachelor's degree in Marketing, Business Administration, Pharmacy, Healthcare or a related field may also be considered.

Preferred Industry Experience