Digital Marketing Manager

Acura Solutions; Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Acura Solutions in Mumbai is seeking a Digital Marketing Manager to lead multi-channel digital marketing strategies that strengthen online presence and drive brand growth. The role emphasizes hands-on work with AI-powered tools to enhance content creation, campaign performance, and automation.

The ideal candidate has 2–4 years of experience, strong writing and data-driven skills, and a proven ability to manage campaigns across Google Ads, social platforms, and SEO initiatives.

Qualifications

• 2–4 years of hands-on digital marketing experience
• Hands-on with AI-powered marketing tools for content and campaigns
• Experience with Google Analytics and paid social/SEM platforms

Responsibilities

• Develop and execute digital marketing strategies across online channels.
• Plan and manage campaigns on Google Ads, Meta Ads, LinkedIn, SEO, email, and social media.
• Drive website traffic, lead generation, engagement, and conversions.
• Create content strategies for social media, websites, blogs, email campaigns, and other platforms.
• Use AI tools for content creation, campaign ideation, audience research, personalization, analytics, and automation.
• Identify opportunities to integrate AI into marketing processes to improve productivity and effectiveness.
• Monitor campaign performance and optimize budgets, targeting, creatives, and messaging.
• Track key metrics including CTR, CPC, CPL, conversion rates, engagement, and ROI.
• Collaborate with creative, sales, and other teams for consistent brand communication.
• Conduct competitor and market research to identify new opportunities.
• Manage social media calendars and ensure regular, engaging content.
• Use analytics and reporting tools to generate insights and prepare performance reports for management.
• Stay updated with emerging digital marketing trends and AI tools.

Skills

Digital Marketing

SEO

SEM

Social Media Marketing

Email Marketing

Paid Advertising

AI Tools

Tools

Google Analytics

Google Ads

Meta Ads Manager

SEO Tools

ChatGPT

Gemini

Claude

Canva AI

Job description

Digital Marketing Manager

Location: BKC, Mumbai

Experience: 2-4 Years

Employment Type: Full-Time

About the Role

We are looking for a Digital Marketing Manager to develop and execute digital marketing strategies, strengthen online presence, generate leads, and drive brand growth. The ideal candidate should have hands‑on experience with AI‑powered marketing tools and be able to use AI to improve content creation, campaign performance, customer engagement, and marketing efficiency.

Key Responsibilities

• Develop and execute digital marketing strategies across various online channels.
• Plan and manage campaigns across Google Ads, Meta Ads, LinkedIn, SEO, email marketing, and social media.
• Drive website traffic, lead generation, engagement, and conversions.
• Develop and manage content strategies for social media, websites, blogs, email campaigns, and other digital platforms.
• Use AI tools for content creation, campaign ideation, audience research, personalization, analytics, and marketing automation.
• Identify opportunities to integrate AI into existing marketing processes to improve productivity and campaign effectiveness.
• Monitor campaign performance and optimize budgets, targeting, creatives, and messaging based on data.
• Track key digital marketing metrics including CTR, CPC, CPL, conversion rates, engagement, and ROI.
• Work with creative, sales, and other internal teams to ensure consistent brand communication.
• Conduct competitor and market research to identify new digital marketing opportunities.
• Manage social media calendars and ensure regular, relevant, and engaging content.
• Use analytics and reporting tools to generate insights and prepare performance reports for management.
• Stay updated with emerging digital marketing trends, AI tools, platforms, and technologies.

Required Skills

• Strong knowledge of Digital Marketing, SEO, SEM, Social Media Marketing, Email Marketing, and Paid Advertising.
• Hands‑on experience with AI tools such as ChatGPT, Gemini, Claude, Canva AI, or similar marketing/creative AI platforms.
• Experience with Google Analytics, Google Ads, Meta Ads Manager, and SEO tools.
• Strong content writing and communication skills.
• Data‑driven approach with good analytical and problem‑solving skills.
• Ability to manage multiple campaigns and projects simultaneously.