Head of Digital Marketing

Calpion Software Technologies; Bengaluru; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Calpion Software Technologies in Bengaluru, India seeks a seasoned Digital Marketing Leader to design and drive a holistic strategy for SaaS and healthcare lines, while guiding a high-performing in-house team.

You will manage multi-channel campaigns, optimize sites for SEO, track ROI, and collaborate with leadership to launch products and refine branding, with a focus on the US market.

Qualifications

• 10+ years in digital marketing with at least 5 years in a leadership role.
• Experience in B2B SaaS and/or healthcare domains preferred.
• Strong command of SEO/SEM, content strategy, marketing automation, and performance tracking.
• Proficiency with Google Analytics, HubSpot, Salesforce, etc.
• Excellent leadership, stakeholder management and communication skills.
• Bachelors in Marketing, Communications, or related field; MBA is an added advantage.
• Looking for professionals who have worked for US Market only.

Responsibilities

• Develop a comprehensive digital marketing strategy aligned with business objectives.
• Plan and execute campaigns for SaaS and healthcare service lines.
• Identify and deploy modern marketing tools, trends, and bestpractices.
• Manage the company's digital advertising budget, ensuring that spendis allocated effectively across all channels.
• Oversee all digital marketing channels: SEO, SEM, paid media, email,content, automation, and analytics.
• Own campaign ROI, lead funnel metrics, and customer engagementperformance.
• Optimize website and landing pages for traffic conversion and SEO.
• Monitor and analyze campaign performance, making data-drivendecisions to optimize campaigns and improve productivity/outcome.
• Build, manage, and mentor a high-performing in-house digitalmarketing team.
• Collaborate with external partners and agencies as needed.
• Drive a culture of innovation, analytics, and accountability.
• Work closely with the CEO and department heads to align marketinggoals with business outcomes.
• Support product launches, brand refreshes, recruitment marketing,and internal communication campaigns.
• Present performance dashboards and strategic insights to leadership.

Skills

Digital marketing

Leadership

B2B SaaS

Healthcare domains

SEO/SEM

Content strategy

Marketing automation

Performance tracking

Stakeholder management

US market experience

Education

Bachelor's in Marketing/Communications

MBA (advantage)

Tools

Google Analytics

HubSpot

Salesforce

Job description

Key Responsibilities:

Strategic Leadership:

• Develop a comprehensive digital marketing strategy aligned withbusiness objectives.
• Plan and execute campaigns for SaaS and healthcare service lines.
• Identify and deploy modern marketing tools, trends, and bestpractices.
• Manage the company's digital advertising budget, ensuring that spendis allocated effectively across all channels.

Operational Excellence:

• Oversee all digital marketing channels: SEO, SEM, paid media, email,content, automation, and analytics.
• Own campaign ROI, lead funnel metrics, and customer engagementperformance.
• Optimize website and landing pages for traffic conversion and SEO.
• Monitor and analyze campaign performance, making data-drivendecisions to optimize campaigns and improve productivity/outcome.

Team Leadership:

• Build, manage, and mentor a high-performing in-house digitalmarketing team.
• Collaborate with external partners and agencies as needed.
• Drive a culture of innovation, analytics, and accountability.

Cross-functionalCollaboration:

• Work closely with the CEO and department heads to align marketinggoals with business outcomes.
• Support product launches, brand refreshes, recruitment marketing,and internal communication campaigns.
• Present performance dashboards and strategic insights to leadership.

Required Skills & Qualifications:

• 10+ years in digital marketingwith at least 5 years in a leadership role.
• Demonstrated success in B2BSaaS and/or healthcare domains is preferred.
• Strong command of SEO/SEM,content strategy, marketing automation, performance tracking.
• Proficiency in tools such asGoogle Analytics, HubSpot, Salesforce, etc.
• Excellent leadership,stakeholder management, and communication skills.
• Bachelors in Marketing,Communications, or related field; MBA is an added advantage.
• Looking for professionals whohave worked for US Market only.