Performance Marketing Specialist

Heena Dogra; Zirakpur; On-site; INR 536,000 - 893,000; Full time

Benefits offered by this job

PF

ESIC

Job summary

Heena Dogra is seeking a Performance Marketing Specialist to drive lead generation through Meta, Google, and YouTube ads for healthcare services. The role emphasizes campaign optimization, audience targeting, and cross-team collaboration to improve CPL, CPA, and ROAS.

The ideal candidate has 5+ years of hands-on performance marketing experience with healthcare or related lead-generation industries, and proficiency with GA4, GTM, and Pixel/conversion APIs.

Qualifications

• ,

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Meta, Google, and YouTube.

Skills

Meta Ads Manager

Google Ads

YouTube Ads

Lead Generation Campaigns

GA4

GTM

Meta Pixel & Conversion API

Campaign Tracking

Audience Targeting

Remarketing

Budget Management

ROAS Optimization

Analytical Skills

Education

Bachelor's degree in Marketing or related field

Tools

GA4

GTM

Job description

Job Summary

We are looking for a results-driven Performance Marketing Specialist with strong hands-on experience in lead generation campaigns. The ideal candidate should have expertise in running and optimizing paid campaigns across Meta, Google, and YouTube, with a focus on generating quality leads and improving conversions for healthcare services.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Meta, Google, and YouTube.
• Generate qualified leads for hospitals, clinics, health camps, consultations, and wellness services.
• Manage campaign budgets and optimize CPL, CPA, ROAS, and conversion rates.
• Develop audience targeting, remarketing, and location-based marketing strategies.
• Conduct A/B testing of creatives, ad copies, landing pages, and target audiences.
• Monitor campaign performance using GA4, Google Tag Manager, Meta Pixel, Conversion API, and CRM reports.
• Coordinate with design, content, video, call center, and sales teams to improve campaign performance.
• Prepare weekly and monthly performance reports with actionable insights.
• Ensure compliance with advertising platform policies, particularly for healthcare campaigns.
• Stay updated with the latest digital marketing trends and performance marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Google Ads and Meta Blueprint certifications will be an added advantage.

Experience

• Minimum 5+ years of hands-on experience in Performance Marketing.
• Proven experience in lead-generation campaigns is mandatory.
• Experience in Healthcare, Education, Hospitality, or other lead-generation industries is preferred.

Required Skills

• Meta Ads Manager
• Google Ads & YouTube Ads
• Lead Generation Campaigns
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel & Conversion API
• Campaign Tracking & Attribution
• Audience Targeting & Remarketing
• Budget Management & ROAS Optimization
• Analytical & Problem-Solving Skills

Preferred Skills

• Experience with CRM integration and lead tracking.
• Understanding of landing page optimization and conversion rate optimization (CRO).
• Knowledge of healthcare advertising guidelines and policies.
• Strong reporting and presentation skills.

Key Attributes

• Data-driven and result-oriented mindset.
• Strong analytical and decision-making skills.
• Excellent communication and coordination abilities.
• Ability to manage multiple campaigns simultaneously.
• Proactive approach with attention to detail.

Salary & Benefits

• Salary: Up to 80,000 per month.
• PF, ESIC, and other statutory benefits as per company policyRole & responsibilities