Digital Marketing Manager in Pune

Housy; Pune District; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Housy in Pune is seeking a Growth Manager who owns the complete demand engine—from first impression to subscription, across multiple hubs. You will drive growth with a hands-on, metrics-driven approach.

You will run hyperlocal campaigns online and offline, optimize CAC below ₹150, engineer referral loops to scale, design offers and funnels, and build hub launch playbooks. Collaborate with ops to ensure fulfillment scales with demand.

Qualifications

• 2-4 years in growth/marketing roles, preferably in consumer services or on-demand delivery.
• Hands-on experience with online and offline campaigns and CAC optimization.
• Ability to design funnels, offers, and referral programs based on data.

Responsibilities

• Own the entire demand engine across hubs and channels.
• Plan hyperlocal campaigns (society activates, door-to-door canvassing, partnerships).
• Run performance marketing with budget ownership, geo-targeted to 5 km hub radius.
• Iterate offers, pricing experiments, and first-booking funnels to boost conversions.
• Build and optimize referral and subscription funnels for higher LTV.
• Track hub-level unit economics: CAC, LTV, payback, AOV, repeat rate.
• Create 90-day hub launch playbooks: activation, density, maturity.
• Coordinate with ops to ensure fulfillment scales with demand.

Skills

Hyperlocal marketing

Performance marketing

Funnel optimization

Referral programs

Pricing experiments

Cross-functional collaboration

Data-driven decisions

Tools

Meta Ads

Google Ads

WhatsApp for Business

Job description

Growth at Housy is not about followers, impressions, or brand awareness dashboards. Growth means paying customers who book repeatedly. You will own the complete demand engine -from the first impression in a housing society to the third booking that turns a trial customer into a subscription user. Housy operates on a hub model with a 5 km service radius. Every rupee you spend must be traceable to a booking in a specific neighborhood. You will run hyperlocal campaigns across online and offline channels, optimize CAC below ₹150, engineer referral loops that compound, and build the hub launch playbooks that get new locations from zero to 50+ orders per day within 90 days. If you think growth is about creative briefs and agency management, this is not your role. If you think growth is about unit economics, funnel conversion, and density engineering, this is exactly your role.

Key Responsibilities

• Own Housy’s entire demand generation engine across all active and upcoming hubs- online, offline, and referral
• Plan and execute hyperlocal campaigns: society activations, door-to-door canvassing, RWA partnerships, local events, pamphlet distribution
• Run and optimize performance marketing across Meta and Google with real budget responsibility- geo-targeted to 5 km hub radius
• Design and iterate offer structures, first-booking funnels, and pricing experiments that drive trial and conversion
• Build and own the referral engine- structure, economics, tracking, and continuous optimization
• Engineer the subscription conversion funnel- move one-time customers to weekly and daily plans that drive MRR
• Track and own hub-level unit economics: CAC, LTV, payback period, blended AOV, repeat rate, subscription penetration
• Build the 90-day hub launch playbook- Phase 1 activation (15–20 OPD), Phase 2 density (30–40 OPD), Phase 3 maturity (50–70 OPD)
• Manage content strategy and social presence- Instagram as primary channel, Reels-first, authentic service content
• Coordinate with ops and supply teams to ensure growth does not outpace fulfillment capacity

About Company: Housy provides quality home services in 10 minutes. Customers book utensil cleaning, mopping, sweeping, bathroom cleaning, kitchen cleaning, and other daily household tasks through the app. Services are delivered by trained, employed professionals. We are based in Pune.