Digital Marketing Lead

Hoora Technologies Private Limited; Nagpur District; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Hoora seeks a Digital Marketing Lead (Performance Focus) to own core digital acquisition channels and aggressively drive revenue growth. Your mandate includes planning, executing, and optimizing campaigns across Meta and Google to achieve a consistent 5–6x ROI/ROAS while reducing CAC.

The ideal candidate has 3–5 years of hands-on performance marketing for D2C or e-commerce, with proven leadership, content excellence, and strong analytics capabilities. This is an on-site role in Nagpur.

Qualifications

• 3+ years of hands-on performance digital marketing experience for D2C or e-commerce brands.
• Proven history of achieving 5–6x ROI/ROAS in campaigns across Meta and Google.
• Expert-level proficiency in Meta Ads Manager and Google Ads.
• Strong content and copywriting understanding for digital ads and funnels.
• Experience leading and scaling a team of performance marketers.

Responsibilities

• Own performance campaign execution across Meta (Facebook/Instagram) and Google (Search, Display, Video) with 5–6x ROI/ROAS target.
• Reduce Customer Acquisition Cost (CAC) through funnel optimization.
• Manage full funnel from impression to conversion with aligned creative, copy, and landing pages.
• Demonstrate ad content mastery with persuasive, tested copy.
• Lead rapid A/B testing of creatives, copies, and audience segments.

Skills

ROI/ROAS

Platform expertise

Content copywriting

Leadership

Analytics

Team management

Meta Ads

Google Ads

Budget management

D2C / E-commerce

Tools

Google Analytics

Excel

Job description

Digital Marketing Lead (Performance Focus)

Location : Nagpur (In-office)

Reports To : Marketing Head

Experience : 3–5 years in Performance Digital Marketing

Employment Type : Full-time (On-site)

Hoora is a full-stack vehicle care platform built to simplify how India maintains and manages its cars and bikes. Positioned as India’s #1 Car & Bike Care App, Hoora brings every essential automotive need into one seamless ecosystem.From doorstep car and bike wash to end-to-end service, insurance support, challan management, and a curated marketplace for products and accessories, Hoora functions as a complete 360° vehicle companion. Powered by technology, on-demand logistics, and trained professionals, the platform replaces fragmented automotive experiences with one integrated solution.Hoora’s mission is simple: make vehicle ownership effortless, accessible, and reliable, whether it’s routine cleaning, urgent servicing, compliance needs, or upgrading your ride.

Job Mission

You will be the strategic owner of our core digital acquisition channels. Your mission is to aggressively drive revenue growth and maximize profitability by planning, executing, and optimizing all performance campaigns across Meta and Google. A primary focus is to achieve a consistent 5−6x ROI/ROAS while significantly reducing our Customer Acquisition Cost (CAC).

Key Responsibilities

1. Performance Campaign Execution

• ROI Ownership: Plan, execute, and manage high-volume, high-budget digital advertising campaigns across Meta (Facebook/Instagram) and Google (Search, Display, Video), ensuring a minimum 5−6x ROI/ROAS.
• CAC Reduction: Strategically analyze funnel performance and campaign data to identify and implement optimizations that continuously reduce the Customer Acquisition Cost (CAC).
• Full Funnel Management: Own the optimization of the entire marketing funnel from impression to conversion, ensuring seamless transitions across creative, ad copy, and landing pages.
• Ad Content Mastery: Mandatory strong understanding of content and copywriting principles specifically for digital ads — ensuring persuasive, tested, and high-performing copy.
• A/B Testing: Lead rapid testing and iteration of creatives, copies, and audience segments to maximize conversion velocity.

3. Leadership & Strategy

• Team Leadership (Mandatory): Must have previously led and mentored a team of Digital Marketers, ensuring performance alignment and strategic execution.
• Budget Oversight: Manage and forecast substantial digital marketing budgets with clear reporting on spend efficiency and future allocation strategy.

Ideal Candidate Profile

• Experience (Mandatory): 3+ years of direct, hands‑on experience in Performance Digital Marketing for D2C or E-commerce brands.
• ROI/ROAS Track Record (Mandatory): Verifiable history of managing campaigns consistently achieving 5−6x ROI/ROAS or higher.
• Platform Expertise: Expert-level proficiency in Meta Ads Manager and Google Ads.
• Content Acumen (Mandatory): Deep understanding of content and copywriting for digital ads and high-performing marketing funnels.
• Leadership: Proven experience in leading, mentoring, and scaling a team of performance marketers.
• Bonus Skills: Experience with Amazon Ads and/or Flipkart Ads is a significant advantage.
• Analytical Rigor: Strong analytical skills and proficiency with tools such as Google Analytics and Excel for performance tracking and optimization.
• Hoora is India’s fastest-growing Vehicle 360 Solution Company, serving 1,00,000+ customers across 85+ cities.
• We provide tech-enabled doorstep vehicle care, verified professionals, eco-friendly processes, and a seamless app experience.
• Hoora aims at redefining sustainable in a true sense. With an array of completely eco-friendly services like waterless car cleaning and pressure wash options that save upto 70% of water as compared to traditional washing centres. Hoora aims at contributing towards creating a sustainable future for empowering the future generations.