Digital Marketing Executive / Specialist

A Better Logic; Varanasi; Hybrid; INR 350,000 - 600,000; Full time

Benefits offered by this job

Flexible work options

Job summary

A Better Logic is seeking a strategic Digital Marketing Executive to join our team in Varanasi. You will plan, execute, and optimize campaigns across SEO, PPC, social media, and email to build brand awareness and drive qualified IT leads.

You will analyze web traffic, refine content, and report ROI using Google Analytics and other tools, while collaborating closely with the team in a dynamic hybrid work setup that combines on-site and remote work.

Qualifications

• Bachelor’s degree in Marketing, Communications, CS, or related field.
• Hands-on experience managing digital marketing campaigns with SEO and performance ads.
• Proficiency with GA, GSC, Google Ads, Meta Ads Manager, and SEO tools.

Responsibilities

• Plan, execute, and optimize multi-channel digital marketing campaigns.
• Improve organic rankings via on-page and content optimization.
• Create and manage paid campaigns on Google, Meta, and LinkedIn to generate B2B leads.
• Design engaging content and copy for social media and emails.
• Track performance and report ROI using analytics tools.

Skills

SEO

PPC

Content creation

Copywriting

Data analysis

English

Hindi

Education

Bachelor's degree in Marketing/Communications/CS

Tools

Google Analytics

Google Ads

Google Search Console

Meta Ads Manager

SEMrush

Ahrefs

Canva

Photoshop

Job description

# Digital Marketing Executive / SpecialistFull timeVaranasi, Uttar Pradesh / RemoteA Better Logic is seeking a strategic and results-driven **Digital Marketing Executive** to join our team in Varanasi. In this role, you will plan, execute, and optimize multi-channel digital marketing campaigns to build brand awareness, drive qualified leads, and grow our online presence for our IT products and services.**Key Responsibilities*** Develop and manage end-to-end digital marketing campaigns across SEO, PPC, social media, and email channels.* Optimize website content and blog posts for Search Engine Optimization (SEO) to improve organic search rankings.* Create and manage paid ad campaigns on Google Ads, Meta (Facebook/Instagram), and LinkedIn to generate B2B leads.* Design engaging content, banners, and copy for social media platforms and email newsletters.* Track, analyze, and report on campaign performance, web traffic (via Google Analytics), and marketing ROI.**Requirements & Qualifications*** **Education:** Bachelor's degree in Marketing, Communications, Computer Science, or a related field.* **Experience:** Hands-on experience managing digital marketing campaigns, SEO tools, and performance ads.* **Technical Skills:** Proficiency with Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, and SEO tools (e.g., Ahrefs, SEMrush).* **Content & Creative:** Basic proficiency with design tools (e.g., Canva, Photoshop) and strong copywriting skills in English and Hindi.* **Soft Skills:** Data-driven mindset, creativity, initiative, and strong analytical skills.