Digital Marketing Manager

Gemius; Surat; On-site; INR 600,000 - 900,000; Full time

Job summary

Gemius is seeking a results-driven digital marketing specialist to own paid performance for multiple client accounts, with Meta Ads at the core. You will plan campaigns, build funnels, optimize on data, and clearly explain results to clients.

This role also covers hands-on SEO and website work, so traffic converts. You’ll coordinate updates on WordPress or Shopify, set up tracking with Pixel, GA4 and GTM, and work with designers on ad creative and A/B tests.

Qualifications

• 2-4 years in digital marketing, agency experience preferred.
• Proven Meta Ads experience across industries.
• Strong funnel strategy and audience-building skills.
• Hands-on SEO with measurable results.
• Comfort with WordPress/Shopify/HTML basics.
• Analytical mindset and ability to explain outcomes.
• Strong written and verbal client communication.
• Fast learner with proactive problem-solving.

Responsibilities

• Plan, launch and optimise Meta campaigns across awareness, lead gen and sales.
• Build industry-specific strategies for clients.
• Run and optimise Meta, Google, and LinkedIn Ads.
• Track CPL, CPA, ROAS, CTR, CAC and conversions; act on data.
• Do hands-on SEO: keyword research, on-page SEO, audits, content recommendations.
• Coordinate website/landing page updates (WordPress, Shopify, HTML) and set up tracking (Pixel, GA4, GTM).
• Collaborate with designers and copywriters on creatives and A/B tests.
• Present results and contribute to strategy discussions.
• Manage budgets and performance across 5-8 clients.

Skills

Meta Ads

Funnel strategy

Audience building

Retargeting

Creative testing

SEO skills

HTML basics

Analytical skills

Client communication

Learning agility

Tools

SEMrush

Ahrefs

Screaming Frog

Google Search Console

GA4

Job description

Company Description

Gemius is an independent integrated marketing agency specializing in brand strategy and creative marketing for ambitious, growth-focused businesses. For over a decade, the team has partnered with experienced entrepreneurs and business leaders to help them evolve from known names into defining brands. Gemius works at the intersection of strategy, creativity, and growth, offering services such as brand strategy, creative development and content production, digital growth, influencer marketing, and media buying and planning. The agency collaborates with clients across diverse sectors including lifestyle, garments and beauty, entertainment, hospitality, nutrition and FMCG, real estate, healthcare, IT and SaaS, and financial services. Gemius provides an environment where marketing professionals can contribute to impactful brand-building initiatives and work closely with visionary business owners.

About the role

You'll own paid performance for multiple client accounts, with Meta Ads (Facebook and Instagram) as your main focus. You'll plan campaigns, build funnels, optimise on data and explain results clearly to clients. You'll also do SEO and website work yourself, so the traffic your campaigns bring actually converts.

What you'll do

• Plan, launch and optimise Meta campaigns across awareness, lead generation and sales objectives
• Build industry-specific strategies. For example, footfall and bookings for a game zone, high-ticket sales for jewellery, or qualified leads for property clients
• Run and optimise Meta Ads, Google Ads and LinkedIn Ads when a client's goals need them
• Track and report on CPL, CPA, ROAS, CTR, CAC and conversion rates, and act on what the numbers show
• Do hands-on SEO: keyword research, on-page optimisation, technical audits and fixes, content recommendations and ranking reports
• Coordinate for website and landing page updates directly (WordPress, Shopify, HTML or similar), and set up tracking with Pixel, GA4 and GTM
• Work with designers and copywriters on ad creatives, messaging and A/B testing
• Present results and recommendations to clients and take part in strategy discussions
• Manage budgets and performance across 5-8 clients at the same time.

Who you are

• 2-4 years in digital marketing, ideally in an agency, with strong hands-on Meta Ads experience
• Proven results across different industries, with campaigns you can walk us through
• Strong in funnel strategy, audience building, retargeting, creative testing and scaling
• Good working knowledge of Meta Ads
• Hands-on SEO skills, with real ranking or traffic improvements to show
• Comfortable working in website platforms and with basic HTML
• Analytical and good with numbers, able to explain why a campaign worked or didn’t
• A clear, confident communicator in writing and in client meetings
• Quick to learn a new client’s business, audience and market
• Proactive: you spot problems early and bring solutions

Good to have

• Experience in a Marketing Agency
• Meta Blueprint, Google Ads or GA4 certifications
• Experience with SEMrush, Ahrefs, Screaming Frog or Google Search Console
• Familiarity with CRM and lead-quality tracking
• Work across varied industries instead of one repetitive account
• A growth-focused team that values results and new ideas